Writer: Ona Rihu
Picture: Hanna-Amanda pant
Founder of Savant Magazine, contributor at Mochni and Luxiders Magazine, and the mindful PR Agency JH Communications, Hanna-Amanada Pant has truly managed to build herself a career in the sustainable field. As a fashion journalist based in Paris, her days are spent sipping foamy cappuccinos at pavement terraces and writing about all things sustainability related. But how did she get to where she is now? We had the honor of asking Hanna-Amanda for her best tips and tricks for building your career sustainably.
Tell us a little bit about yourself, who is Hanna-Amanda?
Since I was about 15 years old, I was visualising answering this question one day with one simple word, 'a writer'. However, 10 years later, and it is never as easy as one word! We all know that life leads us to unexpected roads sometimes. Today, I would describe myself as a curious sustainability journalist who is dedicated to changing the fashion industry for the better, and has an immense passion for activism work, as well as seeking unusual stories and doing a lot of social good. To get to the fun part, above all, travelling is definitely one of my biggest passions. My goal is to visit every single corner of this planet one day.
You are the founder of Savant magazine. Can you tell us about your inspiration behind the magazine and the story of how it came to life?
If there's this one question I always get asked - you definitely nailed it.
I actually founded the magazine back in 2015 as a final major project at university. I studied Fashion Journalism in the outskirts of London at UCA that stands for University for the Creative Arts. When I was researching ideas for my final major project, well, first of all, I am a slow living advocate myself and I was definitely following some cult magazines, such as Kinfolk and Cereal. Yet at the time, I thought they're not offering as much thrill for us, fashion lovers. On the other hand, I suddenly came across a lot of inspirational fashion brands that had taken a slower approach and suddenly moving away from fast fashion, and asking a lot of questions, such as 'Who made my clothes?', 'Are the garment workers paid fair wages?', 'How can we revolutionise the entire fashion industry?' etc. So it was me wanting to publicise and showcase these unique and innovative brands, and for this new wave of brands doing more social good to have their place in the media. I really wanted to create a place for beautiful slow fashion. And I was sure I couldn't have been the only one who is a little more curious about contemporary sustainable fashion, and the future of fashion industry as we know it.
Do you have any tips for someone who is interested in building a career in a creative sustainable way?
I would say, stay true to yourself and find your own voice and market niche as a creator. In such a competitive and tough industry, you just have to bring your unique selling point to the market, and fight for being heard. After you've figured these most important things out, it's easier to stand out, as knowing exactly these very values that you stand for can help to avoid copying other creatives out there in the marketplace. And I do believe that everything that's authentic and honest will stand out and will find a way to reach the desired audiences. Following that gut instinct and remaining true to my personal taste - that has definitely been a motto of mine since I started out.
Where do you find inspiration?
Luckily, being self-employed has given me the most rewarding opportunity to travel the world and never fully be attached to a single location, or flat contract. I feel free when I travel and experience the different cultures and traditions all over the globe. It truly feeds my soul. I also think that the time when you're not seeking inspiration in particular is when you find it everywhere, like when flicking through books or rewinding your all-time favourite movies all over again. My latest source of inspiration, however, has been men's tailoring industry as my boyfriend works in the field!
and lastly,What advice would you give to a 18-year-old you?
This would be a bit contradictory, as I have always known exactly what I want and somehow found my way to having it. Despite this, I would say to myself: "Having it all is definitely a myth. You can never have it ALL all at once, but you can work your way to the top and achieve everything step-by-step, whether through hard work or luck or knowing the right people. And this is the only way of doing it.". There was a time in my life when I was trying to speed up every single process I was involved with and really push myself to the final limit to be what our society would call 'young and successful'. This is needless to mention my health and mental wellbeing suffered so terribly, but perhaps now I can look back and say I achieved my goal only in the eyes of other people. So, I would also tell myself to let go and stop worrying so much about the future and the 'what-if's and the failures, as it's all part of our journey as humans. And failures are often the most important bit. I would tell myself to really enjoy the ride, rather than spend some precious days and nights worrying that life hasn't happened according to a strict, pre-arranged plan...
Thank you for sharing, we hope this will inspire people to pursue their dream careers in the sustainable field. It was a pleasure hearing from you!
ps. You can follow Savant Magazine on instagram here
And Hanna-Amanda here