Posts tagged interview
saskia robertson - meet the illustrator

writer: emma ranne
picture: saskia robertson

Saskia is a freelance creative based near London. She grew up on the Isle of Wight by the sea, but moved to London when she was 17 to kickstart her dreams of being a creative. 

When it comes to creating Saskia is a multi-talent. From minimalistic fine line illustrations, to logo design, product photography and album covers (!) - the list goes on. You can find her portolio at sassrobcreative.

Saskia loves doing anything that lets her use her imagination - whether that’s drawing, reading, listening to music, or people watching from a cute cafe.

We love Saskia’s unique style of drawing and were super happy she wanted to be part of creating our calendar for 2019. Saskia’s illustration of Frida Kahlo is the face for July, and we’d love to hear the story behind why she picked this wonderful woman. Let’s get to know Saskia:

We would love to hear the story behind the power woman in your illustration.
Who is she and how does she inspire you?

Frida Kahlo has always been a huge inspiration of mine - she stood up for what she believed in, was very daring in her approach to life and art, and wore fabulous clothes.

She went through a lot in her life, from her accident when she was a child which affected her hugely for the rest of her life, to the obstacles faced by being an outspoken woman in that time, to her high-strung husband. But despite all this, she created beautiful, insightful artwork and her legacy will live on forever.

I think everyone needs a bit of ‘Frida’ in them, to have an imaginative and daring outlook on life is what makes us different.

How did you get into drawing, what does it mean to you?

I’ve loved drawing since I was young, always doodling and experimenting with different materials. My Grandma is an artist and I used to spend my summers painting with her in her conservatory or in the garden, so art has always been a part of me. I love trying to convey the subject of my drawings without too much detail, sometimes so much so that you can’t always tell from first glance what the image is depicting.

What is the best advice you’ve ever been given?

“Have the courage to live a life true to yourself" 

What would your dream job be like?

I love being freelance as it gives me the freedom to travel and the ability to be in charge of my own schedule. I’ve got some exciting plans in the pipeline for the rest of 2019, including launching my own brand which I’m super excited about!

List 10 single things that make you happy:

1. Sunshine

2. Books

3. Dancing

4. Drawing

5. The Beach

6. Travelling

7. My loved ones

8. Animals (especially Flamingos!)

9. Creating

10. Clean Sheets

Where do you go when you need some inspiration?

When I’m stuck for ideas I love going on a walk, either down by the canal near my house or to a cafe where I can people-watch and have a change of scenery.

What’s the best book you’ve read so far?

I read so many books I don’t think I could possibly narrow it down to just one! But I do absolutely love Victoria Hislop’s books, I think my favourite has to be ‘The Island’. I also love Jodi Picoult’s books.

3 songs that we should all put on our playlists?

California - Charlotte Cardin

Here Comes the Sun - The Beatles

How Deep is Your Love - Bee Gees

The most beautiful place you’ve ever been to:

I loved visiting Thassos - it’s known as the Emerald Isle, due to it being covered in trees and nature. It’s very rarely visited by tourists, so the towns and surroundings remain untouched and some places haven’t changed in decades. I love nature and culture so this place was perfect for me.

Be sure to explore Saskia’s work:



louisa schwartz - meet the illustrator

Writer: Emma Ranne
Picture: Louisa Schwartz, @ectomorphe_

Every month we introduce you to one of the young creatives behind our Inlace Calendar for 2019. Last month went by so quickly that this month you’ll be treated with 2 interviews. Happy days!

Louisa is someone who’s work I’ve been admiring for years. I first run into her illustrations a couple of years ago when following my friend Miia’s adventures with her on Instagram. I was captivated by her unique style and use of bright colours. When Louisa agreed to make a drawing for our calendar, I was beyond the moon.

Louisa is a 24-year-old French illustrator, who would define herself as an illustrator but in reality sees herself as just someone who likes to create stuff related to illustration. She like to draw, to take pictures, to create products for her Etsy shop and to make videos for her YouTube channel. She also has a Patreon where she gives tips and advice to people who want to get into freelancing. ‘‘I’m a creative mind and I always need to create’’, she says.

I hope you like our interview with her as much as I do. Be sure to check out Louisas beautiful illustrations and collages on her instagram!

We would love to hear the story behind the power woman in your illustration.
Who is she and how does she inspire you?

I’ve drawn Simone Veil who is a role-model and a powerful woman. She was a survivor of the Auschwitz concentration camp and she fights her whole life to protect and defend women. As a politician she legalized abortion in France back in 1975. She was a determined and courageous woman and her fight for equality is still highly topical and current even 45 years later.

How did you get into drawing, what does it mean to you?

I got into drawing like everyone, when I was a kid at school. But when other kids grew up and started to follow new hobbies and passions, I sticked with drawing and 20 years later, this is still my passion. More than a passion actually, I would describe drawing like a need. I need to be creative, I need to draw to feel happy and to be myself.

What is the best advice you’ve ever been given?

Last year I went to Los Angeles to the Adobe Max Event with Adobe. I met people who had been working in the industry for years, which made me super shy and I felt like I lost all my confidence. I thought that because I was a newbie in the freelancing world, I wasn’t legitimate. But then someone told me that being a creative is not about your years as a freelancer, instead it’s about years as a creative. I’ve been drawing since I was 4 years old, so I have 20 years of experience in the creative world.

People don’t want to know for how long you’ve been into freelancing or how much money you earn. They want to see your creative soul, they want to see the different experiences and the styles you’ve tried before becoming the artist you are now. And this is what makes you legitimate as an artist.

What would your dream job be like?

I’m living my dream life because I’m having my dream job :)

List 10 single things that make you happy:

- My friends, family and my boyfriend

- Hot almond chai lattes

- Traveling

- The golden hour in the summer

- Late night talks with creative pals

- Japanese food (and especially a good ramen)

- Flowering trees during spring

- Starting a new sketchbook

- Flea markets and thrift shops

- Petting random cats on the streets

Where do you go when you need some inspiration?

I like to go into the city and observe people. Different personalities and behaviours are something that inspire me a lot. I love people.

What is a weird habit you have?

I talk to myself when I’m alone :)

What’s the best book you’ve read so far?

I couldn’t find an English version of it but in French it’s called : Les clés du Secret by Daniel Sévigny. (The keys of The Secret) It’s basically a book about the law of attraction, how to apply it, how to be grateful and more positive. It definitely changed my life.

3 songs that we should all put on our playlists?

- Daryl Hall & John Oates - You Make My Dreams

- Around the World - Daft Punk

- Young Folks - Peter Bjorn and John

The most beautiful place you’ve ever been to:

New Zealand in 2017. A must-see !

Be sure to explore Louisa’s work:
Instagram: @ectomorphe_, Youtube: ectomorphe, Patreon: ectomorphe and Etsy: ectomorphe

viki - meet the illustrator

writer: Emma Ranne
photo: from Viki


It might be June but we still want you to meet our lovely calendar illustrator of May. Viki is an incredibly talented illustrator. Se also inspires us with her creative Insta content that’s focused on sustainability and veganism (also, her recipe posts always make us hungry!). We we’re over the moon with this girl wanting to join our calendar project and are super excited for you to meet her too. Without further rambling, here is Viki:

Could you please introduce yourself to our readers.
Who are you and what do you like to do?
I’m Viki, an artist and content creator currently based in Scotland but originally from Luxembourg. I love going on long walks in the forest, in the mountains and around the beach - Scotland is perfect for this. The stereotype that it’s always raining here is definitely not true and today is even quite a hot day. I love coming up with ideas for making art, creating recipes, and I have a true passion and dedication for sustainability. To switch off from the realities of our nearing extinction, I eat peanut butter, mediate, listen to music, do yoga and recently started bouldering. 

We would love to hear the story behind the power woman in your illustration. Who is she and how does she inspire you?
This is no other than Virginia Woolf (1882 – 1941). One of the big names in modernist literature, she was incredibly powerful and influential for the female empowerment in her times. If you haven’t read A Room of One’s Own, I highly recommend it. It’s an important feminist piece. I find Woolf fascinating in so many ways! She was so provocative for her time, not only within literature, or for women, but also for the LGBT community. Woolf’s views on sexuality were very liberal, which is especially reflected in Orlando where the main character undergoes sex changes and the lines between gender and sex are blurred. I could go on for ages about my love for Woolf and her writings! But I guess you get what I mean and why I love her writing so I’ll stop here.

How did you get into drawing, what does it mean to you?
I have been drawing since I existed probably. I honestly can’t remember when I wasn’t holding colours and drawing my time away as a child. My mum showed me how to draw humans, houses, flowers, and all the other basic things and I always had lots of colours that I could use.

Every time I draw or paint, I just feel like myself. I feel like I do exactly what I want to be doing in life. I don’t know how to describe that feeling but it just feels natural. When I don’t draw for a while, it feels like I’m really hungry and need food and when I start drawing it’s like I finally get to eat something that I craved and I feel totally satisfied and happy. Maybe that sounds odd but it’s the best I can do to describe it.

What is the best advice you’ve ever been given?
Life isn’t as serious.
And: ’It’s all about the balance.’ 

What would your dream job be like?
Making my living full-time with my art and passion projects. I only work with likeminded people who have a love for genuinely wanting to do good for the world. 

List 10 single things that make you happy.

  1. the sun

  2. my life partner

  3. tea

  4. cacao nibs 

  5. plants

  6. the sea

  7. dancing

  8. drawing

  9. cosy blanket days 

  10. eating pancakes and cake in the morning

  11. and the smell of roses

Where do you go when you need some inspiration?
In nature I feel the most inspired. But it depends, sometimes I feel inspired by just sitting in a cafe and watching people or lately I’ve been trying out different activities and places that I wouldn’t usually do or go to. It’s fun, you should try it too! Like I went to this science museum today and had so much fun there which left me with a wonderful feeling. 

What is a weird habit you have?
I had to think about this one for a while. In my childhood room I got this mirror that I always need to cover before I go to bed otherwise I can’t sleep. I started doing this because I had really bad nightmares as a child and then I read somewhere that mirrors can take away your good dreams and bring you bad ones instead, like they can catch you or your soul which makes you having nightmares. Since then I have the habit of putting a blanket over my mirror. 

What’s the best book you’ve read so far?
That’s a hard one but it has to be To the Lighthouse by Virginia Woolf. It’s is my all-time favourite book and you should read it. A book that I recently read and totally love is Norwegian Wood by Murakami. This guy knows what he’s doing, I couldn’t put the book down, it was that good! And I haven’t had that feeling in ages. 

3 songs that we should all put on our playlists?

Lying Has to Stop - Soft Hair

Venus in Fur - Velvet Underground

Not Your Kind of People - Garbage

The most beautiful place you’ve ever been to:
The cliffs in Arbroath here in Scotland - it’s so incredibly peaceful there. But that’s just one beautiful place, there are so many more places that I love and that I’ll explore in my life time. I just think it’s important to look around and see what surrounds you already because there’s so much beauty everywhere if you just open your eyes. 

Be sure to check out Viki’s insta and her art account. Viki also writes lovely articles on her blog

emilia voltti - meet the illustrator

writer: emma ranne
picture: from emilia

emilia voltti - an interview with the young graphic designer

May is around the corner (*like literally, it’s tomorrow*) so it’s about time for me to introduce you to this sparkling creative talent who happens to be our illustrator for April: let’s get to know Emilia Voltti!

Could you please introduce yourself to our readers?

I’m Emilia and I’m originally from Northern Finland but my interest in art (and cheap beer) took me to Czech Republic and from there to Barcelona. Then love to a Spaniard took me to Switzerland where I’m currently living and working with graphic design. In my spare time I drink lots of coffee and watch Netflix.

We would love to hear the story behind the power woman in your illustration. Who is she and how does she inspire you?

I drew a French-American artist, Niki de Saint Phalle (1930–2002). I saw her works in an exhibition couple of years ago, and it had a huge impact on me. Her art is about feminism, politics, colours and crazy, playful shapes. I love it so much! Her courage to do things differently and to stand up for her believes inspire me. I keep running into her works where ever I go, and it always feels like meeting an old friend.

How did you get into drawing, what does it mean to you?

We used to draw stories with my sister when we were little. We used to do that for hours. Unfortunately, that habit didn’t last through my teen years, but I rediscovered drawing in my early twenties. It took me a while to find my own style. Nowadays, I use drawing as a way to express myself.

What is the best advice you’ve ever been given?

“ You can always come back home if things don’t work out”. This advice has given me the courage to move abroad and to try new things.

What would your dream job be like?

In my dream job I would: make my own schedules, get to work with inspiring people and interesting projects and maybe make the world a bit better place. 

List 10 single things that make you happy:

staying at our summer cabin,
red lipstick,
my favourite Spaniard,
dad jokes,
being alone and
reality TV.

Where do you go when you need some inspiration?

I like going out and observing people, but if it’s raining I’ll settle for a deep dive into Pinterest.

What is a weird habit you have?

I have a special mop for cleaning walls and ceilings. 

Be sure to check out Emilia on instagram: @evoltti and @vosumedia she creates with
a bunch of trés cool and creative girls.

valentina - meet the illustrator

writer: emma ranne
picture: from valentina


It’s March. The days are finally getting longer and the sun rays are coming out a little more frequently week by week. For me it’s officially spring when our days in Helsinki are longer than the days in Holland (where I used to live, thus the landmark). We’re really really close now and it’s only a matter of days and we’ve made it again. Still however waiting for the warmth, but until then I’ll just keep my face in the sun and try to soak in every beam.

A new month also means a new interview with one of the talents behind our calendar. Are you ready to meet our illustrator for March? Let’s get to know the lovely Valentina:

heya lovely, Could you please introduce yourself to our readers?

I am Valentina, a 19-year old girl from Germany, currently in a phase of my life characterized by lots and lots of questions. What I know is that I love creating things, learning and growing. The next months are going to be highly exciting for me as a lot of questions considering my future (university, home...) are going to be answered.

We would love to hear the story behind the power woman in your illustration. Who is she and how does she inspire you?

Malala Yousafzai is as strong as i can immagine a woman can get. She grew up in the swat village in Afghanistan. At 11 she started writing a blog about how under the taliban girls weren´t allowed to get an education. After being shot in the head on her way to school, she didn´t stop using her voice. Instead she continued to rise it to fight for women´s education until (in 2014 she received Nobel Peace Prize).

Malala has used her experiences and her situation to the advantage of millions of girls worlwide. She is the proof how much can be changed when one single person raises her voice and mostly, that "a woman is stronger than fear". Thinking about her makes me incredibly aware of my privilege and how it is my duty to use it to speak up for human rights and against injustice. 

How did you get into drawing, what does it mean to you?

Since I was a child drawing, my pens and papers  have been my safe place. It has helped me - not only with relaxing and expressing myself-- but also in countless moments of boredom.

What is the best advice you’ve ever been given?

Don´t take everything so seriously!!!

What would your dream job be like?

I want to do so much - run a cafe, work with children and disabled people, arrange exhibitions and draw draw draw. Maybe a combination of all of this-by the beach.

List 10 single things that make you happy:

Sitting in cute cafés drinking tea ,
traveling by train,
cinnamon rolls,
running down the beach,
waking up to sunshine, 
spicy food,
kind people,
eating with my family,
riding my bike in the summer
and sunsets

Where do you go when you need some inspiration?

To the museums, the cinema or to sleep.

What is a weird habit you have?

I drink 5-10 cups of tea daily.

What’s the best book you’ve read so far?

The end of loneliness by Benedict Wells

3 songs that we should all put on our playlists?

The Ooz - King Krule
Someone in the Doorway - Ben Howard
Howling - RyX

The most beautiful place you’ve ever been to:

I have unfortunately never been out of Europe so that is why my view is really limited. 
So far Delphi and Athens in Greece - the pure nature and cute houses paired with the strong ancient background are a breathtaking combination.

you can read more illustrator interviews here.

ida ginman - meet the illustrator

writer: emma ranne
picture: from Ida

ida ginman - interview with graphic designer

The new month is here and it’s time to introduce you to our February illustrator, our lovely friend Ida Ginman. This creative soul studies graphic design in Malmö, Sweden while husstling an eco friendly print business and creating high quality informative content for possibly one of the prettiest instagram accounts I know. Ida also hosts a lovely podcast together with yoga teacher Julia Hackzell called Soul Sisters which I’ve been hooked to ever since it came out. Just saying.

Without further rambling, let’s give the word to Ida:

heya ida! Could you please introduce yourself to our readers, Who are you and what do you like to do?

I’m Ida, a twenty-something day dreamer who was born and raised in Finland. Nowadays I’m based in Malmö, Sweden, where I’m studying a bachelor in graphic design. On the side I also do a little bit of freelance design work as well as run my environmental friendly print business Kinder Prints. Besides all the design stuff I’m a introvert who likes her own space, but once you get to know me you’ll see I’m a real giggler. I start most of my mornings with a matcha latte and end my days with yoga. For the past six years my heart has been held by someone in Australia and I think that is where I’ll eventually end up.

We would love to hear the story behind the power woman in your illustration. Who is she and how does she inspire you?

I decided to draw Emma Watson. She was my first ever girl crush when I watched her in the Harry Potter movies as a child. As she grew up, so did I. Today she stands up for so many important things and is really using her influence for something good. She’s for example working hard for women’s rights and runs the feminist book club Our Shared Shelf. We need more power women like Emma who’s truly beautiful inside and out. 

How did you get into drawing, what does it mean to you?

I was basically drawing before I stared walking. My mom has told me stories about how she was worried about me being dead as I wasn’t making any noice in my room, but when she checked on me I was just sitting there drawing. I lost touch of this in my teenage years, but now I’ve found back to my passion again. I think drawing is a way of brining your inner world out to the physical one. It’s such a simple and raw way of expressing yourself, and at the same time it’s a very meditative state for me. 

What is the best advice you’ve ever been given?

‘‘Do what you love.’’

What would your dream job be like?

In the future I would love to run my own graphic design studio somewhere by a beach in Australia and I’d only be working with sustainable and ethical brands. 

List 10 single things that make you happy:

My boyfriend, videos of cute baby animals, breakfast with friends, hugging my grandmas, sunshine, Australian beaches, the feeling after yoga, clean sheets, good coffee and late Summer evenings.

Where do you go when you need some inspiration?

For some reason my inspiration (mostly) flows when I sit down at a cafe surrounded by other people. I’m also lucky to live in Malmö which is a very bike friendly city, so I often head out on a long bike ride when my mind feels stuck. 

What is a weird habit you have?

I’m a creature of habits, so I guess I don’t see any of my daily rituals as weird. I do have an obsession of having to make it to at least one cafe every day, otherwise it’s not a good day. 

What’s the best book you’ve read so far?

On the Emma Watson note, I love all the Harry Potter books and I feel like I should read them all again. One book that has definitely made me think about life in a different way is Melissa Gilbert’s book Big Magic - I’d recommend it to everyone!

3 songs that we should all put on our playlists?

This is such a hard one, but let’s see:

  1. I’ll cheat on the first one: Florence and the Machine’s latest album High As Hope - please take time and listen to all of the songs on her latest album. I’ve never been as me mesmerised. 

  2. Years & Years - All For You

  3. James Bay - Us

The most beautiful place you’ve ever been to:

The world is full of beautiful places, but after living abroad I’ve come to realise how beautiful the Nordic nature in Finland is - all year around

here you can find ida’s blog, instagram, webshop and podcast

thelma köhler - meet the illustrator

writer: emma ranne
picture: emma ranne

Thelma Köhler

Thelma Köhler is a Helsinki based artist, known for her stunning illustration works. Last autumn Thelma followed her dream and set up her own company, through which she’s now able to do what she loves for a living. Besides her art works both digital and on paper, Thelma has also done some work in fashion design. A few weeks ago I sat down with this lovely lady who’s the artist of this months calendar drawing. We cozied up with some coffee and talked about art, following ones career dreams and conscious actions.

Hi thelma! Can you please shortly introduce yourself to our readers?

Hi! So my name is Thelma, I’m 22 years old and I live here in Helsinki. I’m working as an artist in the fields of visual art and uncommercial fashion in my own company. 

Oh that’s super cool! Tell us more about being an entrepreneur. How did you get into it and how does it feel?

It’s very rewarding! Being an entrepreneur is not the easiest career path, but it really gives you the freedom, which is amazing and I get to do exactly what I want basically. I have both my own projects like an art exhibition that’s coming up soon and a clothing line I’m working on with Emilia Gustafsson. Furthermore there’s the custom orders regarding both paintings and illustrations and sometimes also garments.

can you Tell us more about your art: when did you get started?

Well it’s pretty much accidental as I don’t know what else I could see myself do. It’s always been a part of my life and something that comes very natural to me. Drawing is something that’s always been with me, and I realise it’s quite a luxury for me to be able to do it for a living.

Thelma Köhler - Scorpio Inlace Calendar 2018

Where do you source your inspiration?

Oh that’s a difficult but interesting question. Hmmm… well, thinking of my upcoming exhibition for example, the inspiration is gathered mainly from dreams. I have very visual and vivid dreams, which are authentic pictures that can’t be from anywhere else. I also get inspired by people and their interesting presences which I want to communicate through my pictures as well.

Do you have Any big artist crushes?

Oh yeah I have! Definitely Salvador Dalí. He’s always been inspirational to me with just his art, his charisma and all of that. My grandfather used to collect his lithographies, so it feels sort of like a family thing. I love the expressiveness of surrealism and it has a certain type of dark mystery which I really appreciate.

What would you do on a perfect Friday?

That really depends on my mood. Sometimes I just love to be around people and connect with friends, whereas on other nights I’d rather stay in, read a book and eat good food at home accompanied by my cat Francis.

What is your favourite quality about yourself?

Oh that’s a difficult one. Hmm I’d say either my perseverance or my intuition. They’re both things that have got me where I am now, and something that has proven to be of great value.  

Which conscious actions do you wish more of us would take?

I’m a bit partial with this one since I’m vegan myself, but eating plant based is of course something I’d wish to see more people do. It has changed my life personally. I also wish that people would be more mindful of consuming our planet and others - both animals and other people. 

Tell us about a childhood dream

Oh actually that’s very funny when I think about it, since it’s basically; living in a big city and to be able to create. Besides, I don’t think I’ll ever be a penguin trainer… I’ve kinda given up on that dream but that’s alright, haha!

What are your Top 3 tunes at the momen?

1. Corporation by Jack White 

2. Calm Like a Bomb by Rage Against the Machine 

3. the album Maxinquaye by Tricky

Check out more of Thelma’s art work on her website: and her Instagram

meet the illustrator: anna mäki-jyllilä

Writer: Emma Ranne
ILLUSTRATION: Anna mäki-jyllilä

Libra illustration by Anna Mäki-Jyllilä, Inlacemedia Calendar

Me and Anna met up on one of this autumn’s stormiest afternoons up until now. While the trees were bending in the breezy autumn storm we snuggled up with some hot tea and coffee at cafe Blossom to hide from the cold. We had a cozy discussion about current inspirations, summer memories and spirit animals. I had a lovely time getting to know this young lovely illustrator talent:

Heya, Can you please shortly introduce yourself?

I’m Anna, 19 years old and I’m from Helsinki. I really love drawing and writing which are both ways for me to express my thoughts and ideas. Besides that I enjoy reading a good book and watching movies. Lately I’ve been loving to tune into my home and build a space out of it that feels like my own. I like to see my home like a kind of art work, a collage of things and pieces that are meaningful to me. Also I recently started my 2nd year at uni studying architecture.

Oh that’s really cool, how have you been liking that?

I’ve been enjoying it a lot! Of course there are some elements to it that are not so fun, but for most of it I’ve really liked it. My interest for architecture has just been growing during the past year. 

What are you most excited about this autumn? 

I have some ideas that I want to explore more through both drawing and writing. This past summer I’ve been thinking lots about what the things are that actually feel of importance to me, and what it is that I in the end want to devote my time to. After the first year of uni, I realized that I needed to find a balance where school work wouldn’t consume all of my time. It’s easy to get lost in that world, especially since the things we study actually are very interesting and exciting, but I think it’s really important for me to have time for my own projects as well. I’ve been playing with the idea of maybe publishing some more of my work, and to explore new channels for doing so. That’s really been inspiring me lately.

I like to see my home like a kind of art work, a collage of things and pieces that are meaningful to me

What is one of your favourite qualities about yourself?

Hmm, I have always had a need for trying to understand things. I’m curious about learning about the worlds of others, to gain more knowledge about different concepts. I love to explore things in my thoughts in order to understand them better. I’d say that’s one of my favourite qualities about myself.

Favourite summer memory:

I just had a thought about this the other day to be prepared to answer since it’s the classic question to be asked whenever seeing someone after the summer, haha. One really good memory is an evening on which I cycled to the sea along a new route to meet at the harbour with a good friend of mine. It was lovely to see the familiar city from a new perspective. I had some chocolate truffles with me that I had brought with me from my trip to Italy, and she had brought very sweet fresh plums since it was right at the start of plum season. We talked and talked and I got a lot of new ideas. It was a very beautiful evening.

What is your relationship to drawing?

It something that I’ve always been doing. Sometimes more, sometimes less. These days I feel like whenever I haven’t been drawing for a while I start to feel a bit lost. It’s an important way for me to express things, to think and to feel feelings. To me drawing is for a big part about trying to organize and express feelings you couldn’t do with words. If writing to me is to think with care and thought, drawing would be feeling feelings with care and thought. 


 A book that everyone should read:

I recently read H is for hawk by Helen Macdonald, which I really think is worth a read for most of us. It explores the relationship between us humans and the nature in a really captivating way. It’s all about how we people tend to value the nature through ourselves. We either aim to benefit from it in one way or the other, or we give it value because we see it as something beautiful. The book is a good reminder for us to see the nature as something worthy and valuable on its own. It’s its own world and beautiful even without our valuation for it.

An inspiration of yours:

My friends inspire me a lot. I’m also inspired by things and places, and the thoughts that people bind to them. I love the idea of how memories, that in a way are so fragile to be forgotten, can be kept alive in small concrete pieces.


What is your spirit animal?

Ohh that’s a difficult one, but I think I’m going with hedgehog!

Be sure to have a look at more of Anna’s art on her Instagram-accounts
@annamakijy and @artisteanna



meet the illustrator and co-founder: emma ranne

writer: Inlace Media
picture: Madara Freimane

emma ranne - inlace media

September is here and it’s time to introduce you to this month’s illustrator, who also happens to be one of the co-founders of Inlace Media, our lovely Emma Ranne. Emma is studying marketing at Hanken School of Economics and just spent the summer doing an internship in London. We like to call Emma the ”brain” behind our projects because of her education but the truth is she’s a multitalent within many fields of creativity. So let’s get to know her a little better.

Hi Emma, can you please tell us a little bit about yourself?

I’m Emma, 22, born in Helsinki and raised in Holland where we lived with my family for most of my childhood. I’ve been living in Helsinki for the past coupe of years where I study marketing at Hanken. Helsinki is one of my favourite cities in the world, but I’m a girl who loves to adventure around. I’ve always been drawn to creative work and wish I could do something in that field in the future. I love collecting details in photographs, writing articles and coming up with new vegan flavor combos in my tiny kitchen.

You were interning at What’s your Legacy this summer in London and we want to hear all about it! What were the highlights of your time there?

This summer has  been a dream. I had been following all the cool things that the girls of What's Your Legacy do for about a year and it was pretty amazing to get to hop on the team and hustle along with them. I learned so much, met so many amazing people, and found really lovely friends while here. I know it's such a cliche to say but this has been the best summer for me up until now. I'm going home filled with new inspiration and so many new skills. 

Top 3 London restaurants?

Oooh this is a tricky one, there's a whole bunch of nice food spots here! Even though I've been on the mission to try out as many as possible this summer I still feel like there's more and more to discover... but here's my top 3

  1. Mother Works - Hackney Wick
    All vegan, all super yummy and also love the location (Hackney Wick would be one of my favourite areas here together with London Field's and Regent's Canal). Try their acai bowl (the best in town and I've tried many) or their lunch bowl of the day.

  2. Bonnington Cafe - Vauxhall
    A very cute and home-like co-operatively run vegetarian and vegan restaurant. There's basically a different volunteering chef cooking every night and you never know what's on the menu beforehand. You just send the chef a message to book your table and show up hungry.

  3. Farmacy - Notting Hill
    A bit pricier, but oh my their food. A menu filled with amazing super creative veggie creations. I was so impressed by their food that I had to buy their recipe book to bring some inspiration to my kitchen at home.

What’s inspiring you this autumn? 

Helsinki and its people, Inlace and uni. I'm very excited about being back home for a little and working on some secret projects that have started to brew this summer while learning and hustling in London. I'm excited to see where we can take Inlace next with Ona and Cata. Also I'm looking forward to round up my bachelor's at uni this year. No clue what next year will be about, but I quite love the feeling of the unknown future and the freedom about it.


what would your perfect sunday look like?

I'd wake up semi early, go for a little run or long sunday walk along the coast (with my dog, which I would obviously have on a perfect Sunday). After being out in the sun seeing the city wake up slowly I'd take the time to cook yummy breakfast while listening to some happy tunes and dancing in the kitchen. In the afternoon I'd cycle to the farmer's markets to pick up veggies and fruits for the week. In the evening I'd have friends coming over for dinner. A cozy candle lit gathering in my tiny urban veggie garden... hmmm I don't know in which city this would be possible but I'm determined to find the perfect place.


Favorite tunes at the moment?

This week's favourite has been Makeba by Jain. Also really looking forward to the new album of Say Lou Lou!

steamy lion

WRITER: Ona rihu
PICTURE: Ona rihu 

Steamy August is filling us with literal steam, while Finland is turning into a jungle with these weathers. For our co-creator Catarina Böckerman this feels home, like she’s back at the jungle where her heart calls her over and over again. This chica is filled with lust over exploring this planet. Her passion drips over her when she talks about all things her heart is filled with. Let me introduce you to our girl behind the magic August lion. 

What makes your heart beat like a drum? 

To be able to call this earth my home, our home. To share and inspire others. Remind people of their divinity, their powers, their magic. That gives me shivers, to remind, cause we all got the jazz in us, if we just recognise and honour it. 


Your favourite unwinding afternoon? 

Ohh, day dreaming with my soul tribe. To just let our hearts speak out, speak loud, be heard. To watch the stars, and wonder how magical this all is, how we are literally made out of stardust and to remind myself of that, always calms me down. Living from that space, well that space has only love and trust with zero stress involved. 


Best thing of being a female? 

All! I love females, love being one. Females are just pure magic. We are a true reflection of the mother earth. Of her cycles, from winter to autumn to spring and to summer. When we remember that we are cyclic -that this earth is cyclic, and truly live honouring all the different cycles, well that’s fairy land right there. 


A little bird told me that you’re yoga teacher now, how that happened? 

Well, Bali called me again. This time for the teacher training. I felt like that’s what my heart wished for. So after crazy money saving hassle in Finland, I was back at the jungle. That month was just pure bliss, with so much emotions running though my veins, so much depth and remembrance occurred to me. Best experience of my life.

How you honour the wild in you? 

Well my dear, this one has been on my active challenge list lately. As I let go of binge alcohol drinking and the parties I used to went to, I thought that would do it, that the wild side in me would just calm down. Well that wasn’t as simple as I thought it to be. We all have different levels of wilderness is us. Back in the days, partying was the way I let her loose, crazy and wild. But ever since I let that go, the wild in me has been craving for tension, for action, for wilderness. I understood how important it is to honour all the sides in us. So dancing has become one of my priorities. I also let the wild loose with days where I have no plans, I just let her take me to places. I’m still figuring this one out thought, but lately she’s been taken care of, the wild in me. With singing, dancing, wine classes, maca, soulful humans, soulful music, days without rules. I can feel her presence again. 


Soundtrack of your life right now?

Sweet time, Raveena <3


Soul blowing book? 

Wild power, all things about that remembrance and honour of the cyclic world. All from managing your energy accordingly to learning to chart your menstruation cycle. My holy book right now. 


Much sparkles and love to your way, Catarina.

meet the illustrator - Maybelle Jones-Nettey



I sat down with this absolutely gorgeous crab lady, who illustrated July's illustration for us. Her presence is strong and grounding. You can feel her passion to make this world more authentic and community centered. Let me share our afternoon talk from spirit animals to creating a more conscious party scene in Helsinki. 

To change and shake the idea of perfectionism. The stretch marks and curvy figure were all very much intentional. It’s time to embrace all of us. It’s time to stop idealising perfectionism. 

3 favourite feelings?

Trust, to be trusted by others. 

Community, to be part of a loving and supporting community. 

Taking care of others. 

Your favourite quality of yourself? 

Persistence, in moderation though. I always aim to be persistent with my goals and in life in general, but I'm a huge advocate for knowing when to stop. We can easily  be so obsessed over the destination that the journey totally loses its meaning. I would say it's Sisu with enjoyment and common sense. To enjoy  being in the moment.

Childhood dream?

Oh, Diana Ross. She was my idol, probably still is. I used to dance to her music all day. She is just magical. 

Spirit animal?

Whales. Just think about it, sing, swim and eat all day long. That's a good life over there. They are also very communal mammals and community is so much, so important. 

Favourite Summer day? 

In order to truly get the most of the moment, it would have to be spontaneous. A day at sea, would deffinately  warm my heart and relax me. 

Conscious actions you wish all of us would take?

To question it all. To question the social norm and ask what do you want? Are you  speed racing through life, being someone that someone told you to be. Give yourself time.

Safe space dancing spot? Share a little bit about that, 

We  wanted a safe, community kinda space where everyone would have the freedom to be as they are without unwanted attention or harassment. We also wanted to encourage and support emerging artists and increase diversity  in the local party scene.  We created MYÖS to experiment in collective ways  of organising events and workshops. Each one teach one -for us by us. Our second event is actually on Wednesday, come join us. 


vedic astrology one on one

Illustration: valentina


Vedic astrology.&nbsp;Plan your future according to the stars.

My first experiences with Vedic astrology were in the jungle somewhere near Ubud, Bali. This man only knew my name and birth details, but told me with specific details about who I was for a straight hour. I felt calmness and shock through the insights I had just received from this man. There was something special about hearing my story, past and future, through someone else’s words. After I landed back home to Finland from my adventures, I craved astrological support and a website called Farfaraway popped in front of me. This guy was also based in Bali, which felt like a sign, after all it was a place where I had experienced t a fair amount of my adventures. I signed up for his online reading and got even deeper within my astrological journey. He has been supporting me with his knowledge ever since I came back to Finland and didn’t have a clue what’s next. 6 months passed and Bali called me back and obviously I had to meet the person who’d been supporting me from the other side of the world. Let me introduce you to Gaurav, the guy who reads the stars for your personal development. 


So what’s the purpose of Vedic astrology?

To help you in your life. It shows what phases you’re in, so you can play your cards right at the right time.


How did you end up doing Vedic astrology?

Through my own hard times back in 2007. I understood that astrology could solve life problems and support me with my life decisions. One big key while I was learning more and more about astrology, was to not engage to all that that’s out there, but rather to create my own personal understanding of it. After gaining some confidence with my practise I tested my skills to real people, to test that what I was doing actually worked and wasn’t just a theory. 


So planets in space, what do they have to do with our personal lives?

When we’re born we are charged with specific energies, according to how are planets assembled at the specific time and place we’re born into. This makes all of us uniquely charged individuals with unique life purposes. In astrology this is called your birth chart.


So what’s the difference between Vedic and the most common western astrology? 

The biggest different is that they look at the zodiacs differently, Vedic is based on the moon and the western is based on the sun. The basic principles are the same, but the mathematics differ. They say the Vedic has been around for thousands of years, compared to western. But there’s a place for all, and it’s your personal choice which one suits you the most, or rather which one serves you the most. 


There’s these houses in astrology, what do they mean? 

The houses in Vedic astrology represents the different areas in our lives. When we understand in what planets rules our houses, we can use this knowledge as a map to help us with our lives and take off the burden we might carry with us. When we know it’s not the best time for a certain thing we know to focus on something else and this way use our energies wisely. We can't change the time and how things are folding, but we can take off the stress and stop over complicating things. 


The Houses :

1st personality & physical body

2nd finances & talents

3rd communications, learning & siblings 

4th home, mother, emotions & habits

5th creativity, pleasure seeking & art

6th daily work & health and wellness 

7th relationships of all kinds 

8th transformation aka death, rebirth & sexuality

9th travel & philosophy 

10th career & father

11th friends & humanitarian interests 

12th healing, spiritual development & the subconscious 


How do you use astrology?

I use astrology to see if it’s good time and place for me to do things. For example I plan my business through using astrology, to know when it’s the right time for specific things. This way I can be sure that I’m supported and not wasting my energies. Basically I use astrology to get support with the most critical choices you have in my life. 


Does my chart change when I travel?

When we relocate ourselves, the planets changes their places in our houses. Which basically means that if in Helsinki our marriage house is having hard times, when we relocate ourselves the energies in our chart changes and makes our love life easier. It’s always about looking what’s your objectives. If you’re focused on making money, it’s about looking in where there’s gonna be supportive energies to have positive cash flow. 


What’s the first step towards getting into Vedic astrology?

  1. Know your birth details, where and when were you born. Accurate time with city and country. 
  2. Make some research by yourself, to find out if it makes sense to you. Check out your moon, sun and arising sign, and see it that makes sense to you. When these 3 are combined together, it tells the person’s personality. 
  3. You can google by yourself to create an astrological map for you or get a reading online or offline.
  4. When doing your research it is important to understand that the perspective is everything, yours and the one who is providing information to you. Cause there’s always the good and bad in life, and in what you will sit on will be determined by what you focus on. So make sure that the person has a positive perspective behind their knowledge and that you’re positive with yourself as well. 


Do you use astrology everyday?

No I don’t use astrology every single day. I just need to see the picture of my life for the next 2 to 5 months and plan my life accordingly. This makes it easier to focus to the bigger picture and stay away of the superstitions of daily astrological movements, like how planets are assembled every single day. I only see which planets are effecting my life to most and make my decisions accordingly. 



Saturn is teaching us some life lessons 

Jupiter is educating ourselves 

Sun is showing some limelight to us 

Mercury is helping us to show better communication 

Moon is our feelings

Venus is our sensuality

Mars shows us our courage

Uranus are responsible for the breakthroughs 

Neptune is our intuition 

Pluto is the change 


APPLY  THE LITTlE THAT YOU HAVE LEARNED, RATHER THAN LEARN TONS AND APPLY LITTLE.  It’s important to combine your own natural thinking process to what you’ve learned, rather than fill your mind with someone else’s thinking process. Using your natural common sense is a big key of using astrology as your map in life. To hear what your common sense, aka intuition, is telling you, practice meditation daily. If you have no control over your mind and you’re letting your mind wander and you’re really restless then your common sense can betray you. Bring more peace and quiet in to your life. 


Dive a little deeper, (relationship astrology - vedic)


Personal readings,

Sustainable investing

Illustration: Emilia


sustainable investing

invest ɪnˈvɛst/


-provide or endow someone or something with (a particular quality or attribute).

Everything is energy. You, me & all that we are surrounded with is purely energy. This energy is our trading mechanism. Surely we can buy with money, but have you ever wondered how you use your energy, to what you use it for? 


We invest all the time, and our energy is our currency. All that we choose to consume, is either conscious or unconscious investing. What we choose to listen to, watch to, eat etc. All of our daily actions echoe to eternity. All of these actions are investments to yourself and to this earth. You can either gain or lose from these daily investments you make. 


When I started to view my reality like this, I started to pay close attention to how I was using my energy aka, what I was investing my energy in.  All that you consume you become.


So now when that’s out there, let’s talk about sustainable investing. Now we could call this conscious investing with a good heart. There’s different scales of this type of investing, but they all are as important. The most obvious investing we do with this energy we call money, is what we choose to buy. Everything from clothes to food and from drinks to experiences, we trade with energy carried through money. This energy can be either uplifting, healing and expanding when it comes to ourselves and this planet. Or it can be harming and depleting. 


You choose, you’re the investor and your currency is energy.  


I got to interview this conscious being, who knows all about sustainable investing. So let's dive into some conscious, expanding, uplifting and healing perspectives on investing. Let me introduce you Peter Lindström, Sustainable finance specialist:


What got you to choose this path? 

 I had been working in the finance field in London and New York for a long time. During the financial crisis from 2008 onwards, I came across the growing field of sustainable investing and realized that the financial markets could be looked at from a different perspective – one that takes the globe and its people into the mix as well instead of only financial ratios. I also felt this urge for finding a purpose to what I’m working towards, and a way to impact the future via finance. I took a needed break, and after the break I was ready to move my career towards the direction of sustainability and add these non-financial, softer, values into the mix. My goal has ever since been to bring more equality to this world, through finance. 


Describe sustainable investing in your own words. 

The field of sustainable investing really started from simply taking out companies from the portfolios that were not aligned with the investor’s values – for example tobacco or fossil-fuel companies. The industry has evolved a lot since, and for example, sustainable investing in general can be used to manage and to look at risk factors. This could be for example: 

  1. Operational risk, with the risk of strikes at your business when not taking care of the health of your employees or having your company in a place that could be affected directly by climate change.
  2. Reputational risk, which relates to the massive negative effect of a scandal such as having child labor in your workforce could have. These days this is reflected directly through people's values. More and more people are aware and want to be aware of what is going on behind the closed doors of companies and demand transparency on all fronts of the company. This puts pressure on companies to be more open. Points to social media with this one, and good on you conscious beings for wanting to know and hear more from the brands you consume!

In sustainable investing we are aiming to impact the world positively. The main two sustainable investing sides and terms you may come across when you familiarize yourself with the sector are:

1. Environmental, social and governance (ESG) investing: which refers to the three central pillars in measuring the sustainability and ethical impact of an investment in a company or business. ESG has been around already for more than 20 years and many funds already exist – ask your bank about them!


2. Impact investing: which is about more than gaining money and intentionally looking for a positive measurable impact as well. It has grown rapidly over the last 10 years and will keep doing so in the future offering more options for everyone to take part in these exciting innovations. For example, by investing in a renewable energy company bringing access to electricity into places that didn’t have it before, and to other projects that increase the quality of life and standard of living all around the world creating more opportunities for growth. You should have a look at one of the links related to the Sustainable Development Goals to see other potential ways to provide impact through your actions and investments.


Why should we invest sustainably?

Sustainable investing is becoming more and more known and is entering the mainstream. Choosing to be conscious will not only show your respect to the earth but you can also gain wealth out of it. Finland has shown its leadership here, for example with its efforts towards creating a more circular economy! This will not only create earth supporting actions but will also save money, which will result in gains for the conscious investor aka you.


How could someone new to this kind of investing (or investing in general), start investing their money this way?

  1. First start to pay attention where your money flows. What you are buying and how are these companies and products influencing to the world? Through your everyday actions, you can make a huge impact. So choosing to consume from sustainable companies is key. Their actions could be anywhere from being involved in creating a circular economy, putting effort in their social responsibility, caring for the earth through e.g. using organic materials that are harvested with care.
  2. Also a good starting point is for you to check your retirement funds. An increasing number of countries give you the opportunity to have a say when it comes to the investments your retirement fund is involved in. So to choose companies that are aligned with your values, could be something for you to consider. I said majority of the countries because Finland is not one of them right now. I would say that the pension funds are already taking sustainability into account and there is definitely great awareness in Finland, so it's not the biggest deal that we currently aren't involved with the active investing process of the retirement fund. But there's always room for growth. Maybe in the future Finland will take action like our neighbours in Sweden, and give people the choice to decide at least a part of their retirement funds more directly themselves. 
  3. The last investing tip for beginner investors is to take a closer look on the bank selection. Look at banks that are making an effort to be conscious and spread awareness on this topic. If your current bank isn't one them, it could be smart to switch to a more conscious bank and use their services for your first investments. So check out your banks awareness state, with your careful conscious eye, and do some investigation. 


Banks in Finland: 

Ålandsbanken+ their MasterCard is totally plastic free, made out of corn! 




For someone who would love to dig deeper, what’s your tips for them to expand their knowledge? Books, videos, websites etc. 

Quick reads:

Make money and do good

Sustainability increases investor-value

Eu parliament supports sustainable finances


What world are you investing in?


United Nation’s Sustainable Development Goals


Global goals, to fill this earth with more love

Deep dive: 

Doughnut economics


Thank you for using your energy to expand your knowledge and <3


may by eliisa loukola

writer: emma ranne
picture: from eliisa

Eliisa Loukola - Inlace Calendar 2018

Oh hello there May, we've been looking forward to you! It's time to introduce you to our lovely illustrator of the month, Eliisa Loukola, who drew the illustration for May in our calendar. Eliisa has always been drawing and is currently studying fine arts in the Netherlands. We wanted to hear more about what is bringing her inspiration these days and what her relationship is to drawing:


Hi lovely Eliisa! Can you please introduce yourself to our readers and tell us a little bit about what you like to do

Hi! I am a 20 year-old Fine art student, currently studying in Academie Minerva in the Netherlands. I love all things art (surprise, surprise), like going to museums, galleries and finding out new techniques and crazy ideas to try. I enjoy going on long walks and discovering new places here around me and abroad. I love a nice talk over some coffee or a nice drink, haha. 


What is your relationship to drawing and how has it evolved over the years?

I honestly can't remember not drawing. I've gone to different art classes and schools since I was six, and it has always been an important part of my life. Although drawing is not my main technique anymore I still love it and try to draw everyday.


Where do you gain the inspiration for your art?

Everywhere! People, nature, old buildings, fleamarkets.. But what I find most interesting is the idea of feminity, what's considered "girly" (in a "good" or a "bad" way) and what's not. A bit weird maybe but it's an infinite source of inspiration!


What important lessons have you learned during the last 12 months?

Take a leap into the unknown! Last August I moved into the Netherlands without knowing anyone there, and it has brought me so many great new experiences and I've met wonderful new people! It really pays off to leave your comfort zone!


Name three of those slightly random things that give you joy:

  1. A good thunderstorm! The power of nature is incredible sometimes. 
  2. Seeing cats around town! Especially if I get one to come close enough to pet
  3. Getting a nice new canvas or fabric and starting fresh! 


What would your theme song be?

Youth by Daughter ! Found the song when I was fourteen and I keep coming back to it six years later.


P.s  Be sure to check Eliisa's art work, here.

sustainability through innovation

writer: emma ranne
picture: from Annamaja


Annamaja Segtnan from Keepjar

Today we're introducing you to Annamaja Segtnan, the founder, CEO and Designer of KeepJar, who has been inspiring us with her drive for entrepeneurship in sustainable design.  KeepJar is a Swedish company that has introduced a new view on practical recycling through a simple but very clever innovation. The company strives to highlight new perspectives on what we could do instead of consuming only new materials. With her idea of turning empty baby food jars into glassbottles by designing a compatible lid to them, Annamaja has come up with a solution that safes energy and material. We love the inspiring yet simple idea! Why not use what we have as a part of something new?

We fell in love with the aesthetics and practicality of the reusable netbags that are made out of organic GOTS-certified cotton from string to label. 

But now let's give Annamaja the word. What inspired her to create KeepJar and what are her best zero waste tips for living a more sustainable lifestyle?


Hi Annamaja, can you please shortly introduce yourself to our readers?

Hi Inlace-readers! I am a Swedish-Norwegian entrepreneur and industrial designer from Stockholm and I want to make it easier to live a sustainable everyday life with my products and innovations.


What inspired you to create Keepjar?

I think it’s very interesting to hear what experiences and decisions lead to what we do as of today. KeepJar was more of a project than a brand for me for many years, before I found the right form for it. 

In 2008 I was studying industrial design at a Swedish well-renovated art and design school, Konstfack. That year everybody talked about Al Gore’s documentary, An Inconvenient Truth. During an internship at a design firm I got feedback that the product design sketch I had made was great, because the customer would love the slick look of it and that it could break easily – then the customers would need to buy an other one. This experience made me worried about what I had just educated myself to. Was my future job designing things that would make people buy more things? But where my criticism for my own professional career woke – a burning interest in climate-friendly, environmentally friendly, resource-saving industrial design and packaging design grew.

My daughter was born in 2011. Because of the growing awareness of babies and plastic in the society I started to try to avoid plastic objects in my home, especially toys for my daughter. One day when I was doing the dishes I saw a baby food jar with a nipple for baby bottles laying on top of it – I thought why not use the baby food jar as a baby bottle? It’s always much better to reuse directly than to recycle (no extra transports, not energy to melt the material). When I had developed the KeepJar baby food jar adapter I needed a packaging and it had to be re-usable and not made of plastic. This is how I started to also sell mesh bags for buying fruits and vegetables.

So to summarize: my inspiration for KeepJar – it was meeting with a cold cynical commercial world, as a fresh industrial designer, that inspired me to make a brand with the aim to break the consumption cycle through smart reuse, repurpose, up-cycling and recycling.


Besides the practicality of your products we love the aesthetics of them. What kind of things drove the design of your reusable shopping bags?

The things that drove me was three experiences:  
1. Friends. I had friends who were more environmentally friendly profound than I was.
2. Then composting feces. A social entrepreneurship project that I ran in India – ecological toilets for slums, Ecoloove.
3.And last a bargain at a flea market.


Friends. My friend Parag worked in a architectural firm oriented on designing in natural materials in Pune, India. When I visited him 2010 I said gladly: “Yes, please” being offered a thin plastic bag for my groceries at the supermarket. I had considered myself conscious regarding sustainability before this. But right there and then I had to re-think. Parag was opening my eyes to how bad the plastic bags are. We worked together on an industrial design sanitation project (Ecoloove) for Indian slums at that time. When separating urine and feces the usage of a bag made of de-compostable materials was sometimes uses to collect the feces and I was involved in that research to develop and manufacture de-compostable bags for toilets, this opened my eyes to the alternatives to the plastic bags. I was working with ecological sanitation 2009-2011 in India and Bangladesh. During my time in Bangladesh I learned that the country was first in the world to put a ban on plastic bags, in 2002. The plastic bag was forbidden because it clocked the cloak systems during the monsoon.


Composting feces. In 2014 I wanted to make a plastic free packaging for my innovation ‑ KeepJar, that transforms a baby food jars into a baby bottle. I remembered a responsible textile factory that I had visited during my time living in India and together with them I developed a cotton mesh bag for the packaging design. Since early start I had a dialogue with my very sustainability conscious customers (love ya!) at social media and it didn’t take long before one after the other contacted me and asked if I could please make bigger mesh bags? Because the size that I had made could only take around 3-4 yellow onions. But it took some time, because I was having an other full-time job. In 2015 I started to sell a few mesh bags (medium size) that grew with popularity fast.

A bargain at a flea market. I had been using a turquoise string bag made of nylon that I had bought at a flea market 2004 when I studied art in the countryside of west Sweden, Hällefors. It was very lovely with some sort of bamboo handles. I guess it was from the 60-ties. I knew that a string bag was more lightweight than a regular tote bag and could expand with the content. I loved the function but I wish I could have it in a non-petroleum material.  After I had such a success selling mesh bags for fruits I asked my factory if it’s possible for them to make a bigger mesh bag for making string bags. And together we developed the string bag that KeepJar sells since a few years.

What does a typical work day look like for you?

On a typical work day I work in Illustrator and Photoshop designing the KeepJar products regarding form and packaging. I work a lot with paper and knife and my printer keeps going warm ;-) I always make the new designs in paper to see the size properly. Usually I have a few user-friendliness tests going on where I let friends test and photograph upcoming products. Many of my new products are ideas from customers who contacted me about an idea or a need connected to my current product line. I work a lot with user friendliness and function studies to find the right form and material and this in close dialogue with customers.

Before 12 I am usually busy packing orders to customers and resellers all over the world.  I have to book my pick-ups with shipping companies before 1.00 PM. I usually work 8 AM-5 PM.

When I have to go for errands I mostly cycle. I have a bicycle trailer – to be able to bring along parcels. I don’t have a car and cycling is a great way to get everyday exercise. I have a MTB with 7 gears.

Ÿ What are your best zero waste tips?

  • My best tip is to get a decent cycle and start cycle commuting! Check youtube to learn how to take good care of it so it lasts long and will be in perfect condition! You will need cycle oil for sure.
  • When buying new clothes, buy wool, cotton, linen instead of fleece/polyester, since fleece contains of PET/polyester. Plastic clothes spread micro plastics into the water that the water purification plants aren’t always able to catch – it ends up as fish food disturbing the fishes reproduction.
  • Get rid of the classic dishcloth and use one in linen or similar.
  • Eat more vegetarian!
  • Bring your own grocery bags to the grocery store ­ – for vegetables and fruits and for and to pack foods in.
  • Bring your own water bottle and thermos – so you don’t have to say yes please to another paper or plastic cup.
  • Buy used clothes, especially for kids – they grow fast and buying used makes a lot of sense. Rent or borrow things that you don’t use that often, instead of buying.

You might think that it’s too costly and therefore not for everyone and – yes, there’re expensive things to buy for this lifestyle. But Instagram is full of inspiration from people who for an example sew their own mesh bag from lace curtains and using old clothes as dishcloth or sewing their own grocery bags.

What is inspiring you at the moment?

 A friend gifted me a booklet with recipes for eating vegan food (cutting out milk, cheese, yoghurt, egg, sugar and gluten) that really inspires me at the moment and I’ve made a roughly plan for this weeks meals. I bought new ingredients that we don’t usually have at home like whole buckwheat. Today I made chocolate smoothies for breakfast for me and my daughter and she loved it! It contained buckwheat, almonds, blueberries, banana and cacao.

I'm also inspired by the new environments in my everyday life, I just moved to a new office and love my new area of Stockholm, Aspudden.

Name three of those slightly random things that give you joy:

  •  Excursions on bicycle with my 6 year old
  • Cycling fast through the Stockholm night
  • Drawing objects, animals, and people together with my 6 year old


Craving more practical tips on how to be a little more sustainble? We made a 5-step game plan for you on how to turn your groceries a shade greener. Also be sure to check out Annamaja's Instagram for more inspiration. 



pictures: inlace media, pihla laine
writer:ona rihu

Clothes made out of nettle, raw silk and hemp, is it a thing? Oh yes it is! New age fashion designer Aino Kovalainen made it happen with her Finnish clothing brand Nokonen. Her brand is totally Mother Earth loving and ready to bring some spring to your closet. We got inspired by the beautiful colors and shapes of her clothes and decided to combine it with some vibrant spring tones from Zuii Organics on our faces. 

Read Aino's thoughts on sustainable fashion, working for yourself and feeling beautiful. 

Introduce yourself shortly, who is Aino Kovalainen?

I’m a 31-year-old artist soul with a side of diligence and getting things done. My family is from Kainuu, but I’ve spent my life moving around inside Finland and other countries while never really rooting myself in one place. Craftsmanship runs deep in my family. Ever since primary school I’ve felt a calling towards the textile- and clothing field. I’ve always had skills in that area and to this day it’s still the only line of business I’ve been interested in. I’ve always had a strange and lively imagination and that’s where I source a lot of my ideas from.

What’s your inspiration behind Nokonen?

I’ve dreamt of my own brand for over 10 years, and Nokonen is the result. I finally feel like I’m free to do what I want and work according to my own values. There are no limits or boundaries to my design or execution. I observe my surroundings and gather inspiring things into my mind and combine them into new innovations.

I often create patterns just by painting the canvas with whatever comes to mind and letting my paintbrush move freely. Whenever i feel the need for a certain type of garment I simply create one. The best ideas often come from “mistakes”. You need more than just inspiration to create a functional garment. Skill and knowledge about the production process, materials etc. are also very important factors. I’ve kept improving myself in these fields for ten years by studying and working in versatile tasks in design, manufacturing, sales and clothes maintenance.


Why is sustainability important to you? How does that show in your brand? 

Being environmentally friendly has always played a big role in my life. Ever since I was little I’ve been taught about the imporance of recycling, useful plants and respecting nature. Because of this background it’s been kind of obvious for me to build my brand according to these values. The whole production process of Nokonen is sustainable. I use ecological fabrics and aim to design clothes that are timeless and multi-use. 

Do you have any tips for someone who wants to pursue a sustainable career?

Educate yourself and never let go of your values. Being sustainable might not always be the cheapest or fastest way to go, but it’s all the more rewarding. I’ve noticed it’s difficult to stand behind your values while working for someone else since brands often have their own production process already figured out. That’s why I’m happy to be able to build a process that is true to my values.

How to be stylish while still respecting mother earth?

I think it’s pretty easy. There are new interesting and ecological materials being invented all the time. It doesn’t take much research from a consumer to find a more environmentally friendly option for fashion. Especially smaller brands often pay attention to ethical and sustainable factors. I think natural fibres like nettle, hemp, and banana fibers are a wonderfully luxurious and interesting choice of material. I don’t see why choose anything more harmful to the environment. 
I also like to to modify old clothes. Sometimes making something new out of something you already own is a better option than buying a new garment. This way you’ll get something unique to wear. You should always pay attention to the quality and material of a garment, whether you’re buying it new or used. High quality clothes are also easier to recycle or modify than low quality. 
Flea markets have unique and bold fashion. They’re a much better place to find clothes than low-quality production companies, but it’s good to remember to check the quality also when thrift shopping. Flea markets also encourage a certain type of mass consumerism,
because people tend to thing they can buy clothes with little consideration and sell them later if they have no use for it.

Lastly, what makes you feel beautiful?

I like to dress bold and stand out from the crowd. When I'm wearing something that looks and feels good, I feel confident and through that: beautiful. For Nokonen I also try to create so called power clothes. Clothes that make you feel good, confident and unique when you wear them. I think the fact that most of Nokonen’s clothes are unique will emphasise the feeling of individuality for the customer. Also fresh air, nature and enjoying what mother earth has to offer always makes you more beautiful!

natasha tonic - the swimwear revolution

sustainable fashion

writer: emma ranne
pictures: emma ranne


You know those dream like moments, where you can’t stop smiling because you feel like you're exactly at the right place, at the right time, in the right company?

I had this feeling when I found myself a 1-hour-drive away from Down Town LA sipping a cocktail at a tiny beach bar, while chatting about sustainable fashion with an incredibly inspiring soul at her favorite beach. 

I first came across Natasha’s work on Instagram and was soon captivated by the beautiful minimalistic style when it comes to her design. Soon we were planning a meeting via DMs as I was about to visit LA and eager to learn more about the sustainable fashion scene.

Natasha is the dreamer, designer and doer behind sustainable swimwear brand Natasha Tonić. Natasha’s swimwear launched in August 2017 with the intention to change women’s swimwear for the better, by shifting away from icky and sweaty polyester, that’s not only bad for your skin but also bad for our planet. The ultimately comfortable and soft swimmers of Natasha are made from a unique natural hemp fiber that is anti-microbial, UV resistant, durable and a healthier choice for your body.

How is it to work in the  sustainable fashion scene as a designer? Why is hemp fabric a great material for swimmers and how do you even come up with an idea like that? I'll let Natasha tell you more.

Natasha Tonic Sustainable Swimwear

Could you please introduce yourself shortly?

I’m Natasha, I’m from Belgrade, Serbia but I’m half Croatian.  These days I live in LA and since summer 2017 I’ve been working on my sustainable swimwear line Natasha Tonić.


what inspired you to start your business?

I wanted to create something that’s not polluting our skin, as we wear our swimwear so close to our body. I also wanted it to be something that you could wear more than just for one season.

Swimwear has been made out of polyester for a long time, but I always believed it would be possible to use a natural fiber instead.  When I  was still working for my previous brand I ran into hemp fabric. I learned how durable hemp is as a material. If you think about it, they make ropes to tie the boat with from hemp. If it can keep the boat from escaping with the waves of the ocean, than why can’t it survive being a bikini?

Later I was working with this fabric blend from organic cotton, hemp and four precent lycra. When working with it, I always wondered whether that could survive in the ocean. Then I had a kid and had time to research it. I really tried it out: I swam, didn’t rinse it and hung it out in the sun to dry. I put it in chlorine water. I tested for quite some time but it became clear to me that this blend worked better in swimming conditions, than polyester which I used to wear in the past.


did you always want to become an entrepeneur?

From when I was a little kid I wanted to become a designer, but being in Serbia everybody thought that was crazy.  Everyone was like ’’how are you gonna do that?’’, and so I gave up on the idea. But it was still something I always wanted to do.  My father was an entrepreneur so I kinda grew into that idea of doing your own work and figuring out your own thing to find your own spot in this world. Eventually I just decided to do what I had always wanted to do. I picked the best out of all of it and put it together.


What does a typical work day look like for you?

It’s amazing (bursts out in laughing). A typical work day for me is to wake up and drive to work. Sometimes I go by bicycle (I try to do more of that) and I just listen to the most amazing music. I love the indie music scene and to discover new tunes. When I get to work after I’ve obviously got a coffee, I just work with no music and organize what I need to do during the day. I don't always stick to the plan as that doesn't fit my nature but I just make sure I finish everything that I had in mind. Sometimes I don’t, but it’s fine. If I'm doing creative work and designing I need a 100% focus just on that. If I do marketing I just focus on that. Or than I work on the sales. I can’t do it all at the same time. I’m either creative or business and there’s no in between. When I create I just create and don't think of any mails or such, and if I do business I’m a 100% business and zero creative.


Sustainable swimwear fashion | California

What is it like to work in sustainable fashion? What does it mean to you?

I think it’s great because the sustainable fashion scene draws you to be even more sustainable. You know right now we’re doing an interview and drinking from plastic straws, which you know is not sustainable at all.  Being in the scene makes you more conscious and aware of these things. It also gives you more feelings of guilt, but it’s ok as it’s a part of it. I think people should just try to do the best that they can. I think we shouldn’t feel guilty of the tings we sometimes do here and there as sometimes we can’t even fully control it ourselves. It’s almost impossible in this world to be 100% sustainable so it’s about the idea of just trying to do the best you can. If everyone in the world did their best or even a little bit, it could make a huge change and that’s what my message is about.

But back to the fashion scene. When you're working in the sustainable fashion scene you get inspired by each other. You understand that in the end of the day it’s not about competition. It’s about really changing the things in the world for the better. It’s nice to to see what other people are doing, and to feel like the other’s are interested and value the same tings as you do in their work. 

Still the business side comes in, but that’s not what I stand for. I don't want to be the ugly side of the fashion scene which I feel like is unnecessary. Fashion is supposed to be this beautiful creative thing, instead of an ugly game. That’s what I like about the sustainable fashion scene. People being pure and honest, and there’s this collaborative spirit.


Could you tell us a little more about hemp as a material.
What makes it special and how did you come across it?

I came across hemp by accident. I was just researching things. As I’m half Croatian I’ve always been around the boats and the ropes that tie the boats to the shore, and I remember wondering what the strong ropes were made out of . When in LA I ran into this amazing place that sold hemp based fabric and ropes. And from there the idea just started to develop in my head.

I later learned that hemp is besides being super durable also UV resistant. I knew it would survive in the sea, but I didn't know how it would work in chlorine but it did. 

In the fabric used for my swimwear the hemp is mixed with organic cotton. Cotton is not durable in water on its own, but for some reason in this mix it worked out really well. The fabric feels soft on the body but yet it’s very durable. 

I was scared to sell something that wouldn't really work, so I put a lot of work in the development. What I loved the most about this blend was it was natural, and I always think natural is better. I never liked polyester, because it makes you sweat and attracts bacteria. It is just bad and uncomfortable. 

So all together it made sense. I felt it was a tiny miracle that I had found.


Besides loving the thought behind your brand I also really love the visual aspects of it.
What sparks the inspiration for your designs?

I always like to think about practicality in my designs. I also want my pieces to be good for the nature. Something that has always been inspiring me is the timeless look of Calvin Klein back in the 90s. You know the time of  Kate Moss. Already as a kid I was inspired by how it was all about the shapes, the simplicity and the practicality of the clothing. That’s why the style still stands the time.  

In my designs for Natasha Tonic it was all about the clean lines and the shapes and that simple connection to the nature. I wanted to make it different (as most opt for the 70s style) and I chose cool tones like pale blue and black instead of those warm golden tones which are very typical for California.

You can wear the swimwear with so may different clothes and it’s easy to just pull out of the closet and combine. My vision is that you can travel and wear the swimsuit on the airplane with a pair of trousers, then you go straight to the beach and you’re ready for a dip in the ocean.  After the beach there’s yoga and you can still wear it. It would work like a body suit that you can simply combine with a pair of shorts. I love the functionality of it ,which is possible since it is made out of hemp fabric.


Any tips for someone dreaming of shifting their career towards sustainable fashion design?

My tip is that you should want to do it for the right reasons. That will keep you going. It is way more challenging than regular fashion design. Every step counts and there are many people that still don’t believe in it. Don’t give up on the first challenges. Don’t get discouraged. Do a lot of research, try to educate yourself as much as you can. And just don’t stop.


check out natasha's amazing work at:


maria nordin

(conscious soul)


Haastattelu Maria Nordin | Inlace Media

We sat down with super woman Maria Nordin for lunch, to chat about her life. She’s been embracing sustainable living on her social media and our hearts have been warmed by her actions. She’s truly a magical woman. Let me introduce you to Maria Nordin. 


Hey Maria, could you quickly explain what it exactly is that you do?

There’s three main things I do. 

  1. I make indoor air quality reports   
  2. I write my blog
  3. And run a wellness online store, where I also sell  my own bar soaps.


What got you into  health and the toxin free lifestyle? 

I was fascinated by the ecological aspect when I was doing my architecture studies and found out about the eco material opportunities in building. The turning point for me would however have been when I got sick from indoor quality issues. I wanted to learn everything about what might have affected that and the hunger for knowledge just kept growing. I stopped using harmful chemicals and step by step I started to heal. The final step for my healing journey was  DNRS training that I came across while doing my research.  Through  DNSR the last bits of my over sensitivity vanished away. 


What tips would you give to young entrepreneurs? 

First of all: just start doing.

Second ask, ask and ask. There’s so much knowledge around us and we are all masters in something. Still whenever I don’t know something, I go around and ask for advice from others. Lately I've been appreciating the supportiveness of Facebook groups, especially the entrepreneurial groups out there. 


What would you tell your 20 year old self?

Let your interests be your guide. Just go for after whatever fascinates you. Read it, do it. You never know how you can use the gained skills in the future. 

What are your favourite cafes in Helsinki?

Mat for lunch,

Kuuma for breakfast

and Factory street gallery for coffee

WHat is one book that everyone should read?

Breaking the habit of being yourself 

What would your perfect Sunday be like? 

My perfect winter Sunday would start with a nutritious brunch with my family. Then we would go ice skating somewhere outdoors . And as a cherry on top the day would include some hot chocolates and sauna.