Posts in How To
7 tips for thrift shopping

writer: emma ranne
picture: emma ranne

 Reformation vintage shop in LA

It was back in high school when I first got into thrift shopping. Back then it was more about it being an affordable way to explore and experiment with the world of fashion I had recently got into.

These days buying 2nd hand is of much more meaning to me than it just being more cost effective for the warderobe (which is a nice plus of course). There’s the sustainability aspect which would definitely be reason #1 for me to buy things 2nd hand. I also like the idea of the pieces being more unique and often the materials are a bit more durable too (I mean if the item has already lasted for a bunch of years it would last for a couple more).

Thrift shopping is a little like going on treasure hunt and you never know what you will find (if anything). Even though buying things 2nd hand is a lot about patience and consistency, I think there are definitely some tricks and tips that can make it a little easier to find than one item you’ve been looking for for months. I hope you can find a trick or two from the list down below to help you get a little closer to finding those perfectly fitting washed vintage Levi’s Jeans (which I still am after. It’s been years…)

The 7 keys to success in thrift shopping

  1. Do your research. Chek out with your local thrift shops when they have their re-stock days and, try to go when all the new treasures have just been layed out. One of my favourtie thrift shops here in Finland is UFF. They re-stock about every 1,5 months and I’ve made really good finds by going on the re-stock morning. The most recent re-stock for all UFF shops was on Monday 12.11. You can sign up for their news letter to stay up to date on what’s coming up and when the sales and re-stock are.

  2. When you go, go as hands free as possible so you can easily browse through the clothes. Wear something comfy that is easy for when you’re trying on the things. Don’t forget to bring your own tote bag to carry your new treasures home in.

  3. Have a clear vision for what it is that you are looking for (but don’t shut your eyes from the other possibilities you could come accross. It’s fun to explore and experiment with clothes!) I have a ‘‘wish list’’ in my phone notes which I like to look back to to keep on track of what I feel like I’m needing in my closet. I also tend to scroll through my pinterest board just before I go to have a clear vision of what I want.

  4. 2nd hand clothing often being quite a bit cheaper can trick you to buying things a little more impulsively.
    When you find something you like, ask yourself the following questions:
    - Does it actually fit? How likely are you actually going to be to get around to DIY the amendmends that the piece needs?
    - Have a critical look at the materials label and inspect the item for any faults.
    - Does the piece match your warderobe and style? Try to think of at least 3 outfits you could put together with the item.

  5. Be sure to check out the men’s/ boys’ section too. Hello hello hello oversized blazers, woolen sweaters, coats and shirts. It took me years to discover this.

  6. Thirft shopping is something that craves to be done regularly. Swing by every couple of weeks or so, so you’ll have a bigger chance of succeeding in your treasure hunt for that one certain piece you’ve been after.

  7. Bring a friend along for more fun and to be that someone that can tell you if you can actually pull off that one boldly colourful 80s coat or whether crosses the line of being a bit too extravaganza. Update your friends on your wishlist so you can keep eye out for each other too.

Let us know your best tips for thrift shopping and what your best buy has been! You can either comment down below or pop us a DM on Instagram <3

money talk

writer: Ona Rihu
Picture: Ona Rihu

I feel like the topic of managing your money is now more present than before, and it makes me extremely happy. I’ve read articles about saving, investing and spending money for a few years now, as it’s always fascinated me. I’ve made all my own money and in the first years of making an income I used to spend it all on fast fashion and eating out. Now that I’m a bit older and wiser I’ve started investing very carefully through my bank and saving a percentage of my income in my savings account and/or my apartment savings account ASP, instead of wasting money on things I don’t need. A part of me wishes I’d started sooner, but I also look back on those carefree years with love. However, there’s been a huge difference in my income now that I’ve started studying. It’s going to be more difficult to save money and to manage it in general, so I’m making this list for myself as a guideline and hoping it can help some of you aswell. x

Step 1 - Make a budget

Whether it’s in excel or an old school notebook, having a clear budget is very important. It helps you see the whole picture of your situation and see your income in detail. This is especially helpful for those who have multiple sources of income.

Step 2 - Track your spending

Write a list of every single purchase you make for 1 week, or as long as you see necessary to get to know your own spending habits. This helps you see where your money is going and how much you’re spending in total. For me this was a real eye-opener, and made me rethink a lot of my past-time activities!

Step 3 - Cut down

Recognize the problem areas you might have and get creative with finding some more affordable solutions. Whether it’s switching your takeaway matcha to homemade, or going on a shopping break, recognize your habits and work on them!

step 4 - save up

If you have any income that you CAN save, do it. Doesn’t matter if it’s 25% of your income or 10 euros per month, get in to the habit of setting aside some money on a seperate account. Once you get into the flow of saving money you’ll notice how nice it feels and hopefully get even more motivated when you see those digits on your savings account. If you need motivation for this, have a prize for yourself when you’ve reached a certain amount of savings.

It’s also important to think about your relationship to money, how it affects you and whether it’s healthy or has something you can improve. I’d like to think of money only as a tool, not something that in itself brings me happiness or a feeling of accomplishment. This way you don’t get too caught up in the numbers and stay grounded. After all, you can’t put a price tag on happiness or health. Even if I’m living on a budget, I try not to say or think negative thoughts about my financial situation. Instead of saying “I’m broke”, I try to say “I’m saving up”. A budget lifestyle doesn’t mean you can’t indulge or feel like your life is abundant. This is another great use for a gratitude list. We are all lucky, and we are all more priviledged than someone else, in some way. Try to find gratitude for what you already have instead of lusting after things you don’t have. This way you’re more open to attracting abundance anyway x

how to fight the flu

writer: ona rihu
Picture: ona rihu

The temperatures are dropping and it seems like everyone around you is sick - what to do? Even if your throat feels dry and your nose is runny, there’s still a way to turn it around.
I’m one of those people who get sick very easily when exposed to temperature changes, stress and even an AC that’s set for a colder air temperature. But with these methods i’m about to share with you I almost always turn it around and recover before the flu even gets started. Note that I’m by no means an expert, I am simply sharing what works for me!


You’ve probably heard this all before but it’s still very important to remember. 8+ hours of sleep, a balanced plant-based diet and excersize keeps your immune system strong and healthy. During the colder months it’s especially important to make sure your food is nutritious, and avoid inflammatory foods such as dairy, red meats and sugar.


Vitamin C, D, B12 and zinc are my go-to’s when I feel like I’m coming down with something. Fresh juices are a great way of getting in vitamins naturally. Carrot, orange and ginger is one of my favorite combinations. Also a green juice with made with spinach, lemon and herbs can be great for your iron levels!


I’ve been using Echinacea to treat my starting flu’s for a few years now. It’s my absolute favorite since I’ve seen it work a million times. I’ve recommended this to probably a zillion people and a few of my friends are now equally obsessed with it. Note, Echinacea is best used temporarily for short periods of time so your body doesn’t become immune to it.
Common yarrow is a new friend of mi ne, another potion that has really helped with my energy levels. Test a few different ones and find your favorite!


Everyone knows that the mind and body work together, in symbiosis. It’s equally important to take care of your mental wellbeing, as your physical wellbeing. If you’re feeling stressed, tired or depressed it makes you more likely to get sick. So take care of yourself. Meditate, write a journal or just go outside and feel the nature. Find ways to ground yourself and remember to stop and be in the moment. If you’re already sick, try a gentle visualization of your cells working together, fighting the inflammation in your body. Or listen to some uplifting music and write down things you’re grateful for. Just get those endorphins flowing and you’re guaranteed to feel better.

why organic and zero waste?


When our grannies were little this was the norm. There was no concept for organic and zero waste, because everything was organic and zero waste. Slowly our values changed, productivity and money became the most valued thing and food became pure money, business. The more money-based our societies became, the less we valued slow farming, slow living, organic foods, and organic living. 

I want to bring you back, to cherishment of slow living, slow foods, organic living, organic foods. I want you to know what you are putting into your mouth, and to the land. I want to invite you to this journey towards a slower phase. 

So why go organic?

You are everything you consume. Starting from social media, your environment and especially what you drink and eat. We are art works. Carefully designed organic beings. When we consume unorganic foods, our chemistry gets fucked up. From our hormones to our biochemistry, to basically all in you. All you are gets affected by the choice of unorganic living. Slowly deep rooted issues will start to occur in our biochemistry. All the toxicity builds up, and the low levels of vitamins, antioxidants and minerals in the food will leave it’s nasty mark behind. 

How sensitive we are to these toxins depends from person to person. I’m highly sensitive. First I thought it to be something bad. I just wanted to be like others, be okay with those yummy fries. But then I started to see my sensitiveness as a great blessing. Being sensitive gives you straight feedback from your environment, of the vibrational level of it. If you feel into this, great space and listen, this can become your most powerful superpower. And honestly the way these days more and more kids are born highly sensitive is not a coincidence. Mother Earth is not handling all this rush and toxins anymore. She needs help. You’re her.  Your sensitive being was sent here, so we could honour her again. Honour the slow organic phase of living and being. 

Our societies are still in this great transformational phase and the organic food is still mostly more expensive than the non-organic food. I want to give you some tips on how to be able to consume more organic or choose the least toxic foods and still have money for living as well. 

  1. The dirty dozen list, aka list of the worst toxic usage foods and the least. With this list, you can make sure which products definitely buy organic and which ones aren't as bad non-organic.

  2. If you end up buying from the most toxic list, do a soak with water and tablespoon of applecidervinegar. Let it soak for one hour and rinse well. This helps the removal of the toxins.

  3. Plant your own plants. Especially if you’re blessed with most of the year gardening time. But even here in the north we have the whole summer to garden and store the harvest for the winter ahead. So get inspired by getting your hands to the soil and plant some seeds at for example a communal garden, your balcony or at the cottage.


Why zero waste? 

When we are living in an society that has recycling under control, it can be blinding, and we might think that as long as we recycle all is good. The thing is that recycling is only the first step, but not the answer. Just because our recycling is working well here in Finland, doesn't mean that's the case all around the globe. There's still oceans and landfills covered in trash.  So if we would honour the resources we are freely provided from the earth, we wouldn’t just use them once and  throw them away and call it recycling. Don’t get me wrong here, I think it's amazing that we have taken the first step, and recycle. But I feel that we are ready for the next one, which is leaning towards a more zero waste lifestyle.


But when we make changes, lasting ones, we must take them gradually. This provides fertile ground for us to grow and evolve from. So be honest with where you are right now: whats your next step? I'm going to provide you with a little list here down below from which you can choose the steps you’re ready to take right now. Remember gradual growth, and you’ll be sweet. 

Zero waste checklist

Change your single used coffee cups, to refillable ones.

Get a lasting glass/alumine water bottle, which you can refill.

Carry a cutlery kit with you: fork, spoon and knife. 

Reusable straw always <3

Go for the reusable napkins over paper tissues. 

Prefer glass, aluminium and paper over plastic!

Carry an extra reusable shopping bag with you. At all times

Quality over quantity. Buy lasting stuff !

Buy your foods without plastic, so carry veggie backs with you and buy from markets which provide plastic free food. Order online Raakatori or go buy from the market hall Hallin luomupuoti

Support your locals. Always choose local over exported. 

Buy your dry foods from bulk stores, and bring your own glass jars with you.

Make your own cosmetics the zero waste way or buy organic cosmetics which are packed in glass/aluminium/paper. 

For laundry get soap nuts, yes they are nuts that wash your laundry!

Buy your clothes from brands/organisations who use recycled materials and/or recycle their clothes. (go check out Recci and Rumeurlabel)

Save your glass containers and use them as food containers. With this hack you'll save the environment and your wallet. 

Go for bar soaps or go for refillable liquid soaps (there's one at Punnitse&Säästä at Forum) 

Ditch the plastic wraps and go for Bee's wax wraps

Go for a bamboo toothbrush or recycled plastic electrical toothbrush, the next time you truly need a new toothbrush. 

When your hair Is crying for a new brush, get a natural brush and a cleaner for it. 

Ditch the single disposable razors for lasting stainless steal safety razor. 


Thank you for being open to grow to heal. We are in this together, as a society. We fall together and grow together. 


cherry chocolate bliss


This cacao-cherry-ice latte is sweet but not too sweet, chocolatey but not too chocolatey and definitely amazing. The added power from maca and ashwagandha give a nice boost to this delicious superlatte. Maca- known as the "sex  superfood" will give your energy levels a lift, while Ashwagandha keeps your stress levels nice and low. 
Enjoy on a hot summer day, preferably from a fancy glass to make it a little extra. 


You'll need (for 1 portion)

2 dl oatmilk

1 date

5 cherries

1 tbsp raw cacao

1 tsp maca powder

1 tsp Ashwagandha

handful of ice


Blend everything together in a blender and pour over ice (optional)
Enjoy your moment of bliss x

plant dyes


Natural dyes go way back to when our ancestors needed those beautiful coloured dresses for their hot date nights. When we choose to use mama earth's natural colours over synthetic colours, we choose to create harmony over pollution. Colouring with natural colours is actually simpler than you would think. A beautiful company Fragmentario brought this ancient mama earth loving way of colouring back to our remembrance. I tested the easy peasy plant dye kit from Fragmentario to get my first touch to the world of plant dyes. So next time you're shopping get curious of how your finds have been dyed. Or maybe you feel like diving into the world of natural dyes yourself! If so let me give you the basics of natural dyeing to get you started. 

The basic process of plant dyeing,

  • Throughly soak the fabric that you want to dye. This allows the fabric to absorb the dye more easily.

  • Add your choice of raw material or extract for the colour to a pot of water. Make sure you have enough water to completely submerge your fabric.
  • Add the soaked fabric to the dye bath and bring the pot to a simmer. Routinely stir your dye bath for an even colour. The time required over heat depends on several factors. Most fabrics can be simmered in the dye bath for a couple hours and then left to rest for another period of time. 
  • The fabric will dry lighter than it appears when wet. Remove the fabric when you think it has reached the desired colour (don't worry too much you can always give it another color bath if you're not 100% happy with the achieved hue)
  • Thoroughly rinse the fabric in cold water to remove any excess dye that isn't fixed to the fabric. Hang to drie and wear it with love.


Get your hands dirty and dive deep into the world of plant dye,

Wild Colour, the complete guide to making and using natural dyes - Jenny Dean

The modern natural dyer - Kristine Vejar

Harvesting natural colour, how to find plants and make natural dyes - Rebecca Burgess

the art of slow mornings

writer: emma ranne
picture: emma ranne

 Banana toast, coffee and flowers

In my perfect world every day would start with the tone of a kind slow Sunday morning. Waking up to warm sun rays and setting the tea kettle on first after some easy juicy wake up yoga while listening to your favourite morning tunes. I’ve always been a lover of mornings and I like to treat mine with care and time. It’s been my mission to add a little bit of Sunday morning feel to every morning and steer away from that early rush that way too easily sticks with you all day long. 

How to give yourself a sweeter start to the day? Here are some tiny changes which you can try to add to your morning routine, just to see what happens. You can experiment and ease them into your life by trying them out one by one. Or of course go full in and try them all at once. Pick your least favourite morning of the week to start with and explore the new tones that you can give it. 

Set your alarm clock a little earlier and instead of snoozing pick a tip or two from the list that fit the amount of time you have. The time indicators are there for you to see how easy you can make some little changes to even the most rushed starts of the day.


tiny Morning upgrades:

5 min or less

  1. Put on some easy breezy morning tunes. Create a morning playlist of your own, or try this one (30 sec). If you have a record player, maybe put a record on to add some extra festive feel.
  2. Leave your phone for now, maybe even put it on air plane mode. You can check what’s going on just a little later.
  3. Make your bed. Straight away. And open the window and let the fresh air in. You’ll already feel a little more ready for the day (1 min.)
  4. Try writing morning pages. Have a journal next to your bed and once you wake up just write down some lines that you have on your mind (5 min)
  5. Morning meditation. Start experimenting with a guided meditation sessions on apps like Headspace (5 min)
  6. Add some feeling to your brekkie by lighting a candle. An easy upgrade for Mondays, especially on those gloomy winter mornings (20 sec)
  7. Add a few drops of fresh essential oil like orange or eucalyptus to your diffuser. If you don’t have a diffuser you could try to add a drop on your skin on either your wrist, or behind your ear (20 sec)
  8. Pick your outfit for the day the night before or make sure you have that back up outfit hanging ready in your closet that works every time. We all have been in that situation where you’ve left home with a chaos in front of your closet and not liking what your wearing.
  9. Tidy up your room. Take the extra 5 min to feel on top of your game when you leave your home and create that cozy feeling for you to come back home to (5 min)

and a little more

  1. Morning yoga. Some easy sun salutations on your own or exploring new stretches with the help of for example this. (15+ min)
  2. Treat breakfast with time (30 min). Try new recipes and on those days when you know you won’t have any extra time for in the kitchen you can try and prep your brekkie the night before.
  3. Read a book. While having breakfast or while slowly waking up in bed. (10 min - 30 min)
  4. Get some fresh air. Go for a morning run and calibrate your energy for the day. If you don’t like running, try an easy morning walk (30 min)


Simple little changes and adds like these can create a whole new feel to mornings, reduce the feel of stress and give a calmer mood to the whole day ahead. Explore and try out. Picture your perfect morning and try to add bits and pieces of it to every start of the day. Once you discover what wotks for you it's time to give it a consistent spot in your morning routine.  Consciously let your love for the early hours grow a little.


(peace of mind)


 Lemonlinesbylib illustration, meditation&nbsp;

I’m watching Bingin’s endless horizon. Waves come and go, in and out. That’s life, it pushes and pulls. 

I just finished a month long yoga teacher training. I’ve been digesting all the golden knowledge I was shared with. I’ve reflected, stilled myself.  The biggest golden knowledge I was shared with was the power of meditation. When we stand still, go within, we can hear, we can remember. Remember our true being, true self. All the excess noise will fade away. We can remember our reason for living, we can focus, fully engaged to our dreams. Fully engaged in living as our highest self, as our true self.  I felt calm, ease, happiness, bliss, love from stillness. Meditation taught me who I was, what I’m here to learn, what I’m here to do. It gave me the tool of focus and of bliss out of thin air.  So let me share some light on how you can start to remember your true nature. 


To give yourself a focused and peaceful state for the day ahead of you, do your meditation straight after waking up


Let’s get you ready for meditation with some pranayama aka breathing technique

 Come to a comfy seated position. Close your eyes and take a deep inhale and exhale all air out, fully empty your lungs. Do this for three times. This helps your sleepy lungs detox after sleeping. As our pranayama we'll do a mental nostril breathing which helps balance your both hemispheres. From this balanced state, you find meditation smoother and easier. 


Start with  bringing your full awareness to your left nostril and take a deep inhale only from this nostril, and exhale from the right nostril. Inhale right and exhale left. Keep yourself focused and do this for anywhere from 1-4min. End to the left nostril, as this will leave your state of being calmer. 



This meditation will help you remember your true being, help with your focus state and helps you to see life what it truly is. On this meditation we will be focusing on the pineal gland aka your third eye, the remembrance eye. 


Bring your full awareness to the point between your eyebrows. This is the gateway to your third eye. As you breath in, breathe from this gateway inside to your midbrain, where the pineal gland lies. As you exhale bring your awareness back to the point between your eyebrows. Keep drawing this line of awareness as you take deep inhales and exhales. As you do this relax your whole being from head to toes. You might want to help the activation of your 3rd eye with the help of your eyes. If you wish to do this, gently bring your gaze (eyes closed) to the point between your eyebrows. This will start to help you to feel the magnetic force of this point in you. With practice you will be able to activate this point only with your full focused awareness. After 10 deep breaths or so, let go of your eyes and the deepness of your breath. Keep your focus on your third eye and all the sensations you feel, as it’s easier to keep your state calm and thoughtless when focusing to your sensations. Let yourself fully let go, let go of all thoughts, opinions, all that’s not serving you. Just immerse yourself to the moment. Feel your energy, your vibrating being. Let the meditation be whatever it is to you on that day. Let your thoughts arise, accept all, but let them go. You don’t need them, they don’t serve you right now. Just be. 

If you’re only starting meditation, do 1min pranayama and 5 min meditation. As you keep practising daily, to clear your state and to align yourself to your true being, increase the length of it. This will happen naturally. After committing to practice daily, you’ll just sink to he practice, and time loses meaning. 


Patience is the key <3

Let your meditation be as it is. Know that thoughts will arise, and as this happens let them be. Let your thoughts come and go. Know that this is clearing, detoxing of your mind. The more you meditate, the more you’ll be able to stay on this state during the day. You’ll be able to make decisions which are aligned to your own path, you’ll be able to accept life as it is. You’ll stay focused. You’ll remember who you were before the world told you to be something you’re not. Be gentle with yourself. Just practice, it's the biggest act of self love you can do. To stay committed to practice, meditate every morning. Do it for your true self, to the inner child in you. The one who craves love, infinitive love, within yourself, for yourself. Do this for yourself.

midsummer mocktail

writer: Ona Rihu
  Picture: Ona Rihu



Endless nights, blossoming nature and vibrant colors of the sky, this is what midsummer magic is made of.  This delicious mocktail is perfect for those who love having a decadent drink every once in a while but don't necessarily enjoy the effects of alcohol.  Or to those who wish to cut down and have one less drink this midsummer. Making drinks is fun, and playing with a bar filled with fresh herbs and ingredients is a perfect way to spend time with friends. So gather your favorite ingredients and get improvising! Here's our own midsummer mocktail:


Berry flavored kombucha
Lime juice, 
2 tbsp
Lemon balm


Mix the kombucha and lime juice in a glass. Thinly slice cucumber with a grater and place a slice in the mocktail. Finely chop some lemon balm & mint and sprinkle it on top, and finally add a slice of lime. 


midsummer feast



Midsommer solstice has always been a celebration for light and fertility. Us humans have a long history with this precious celebration. Midsummer celebration is one of the first original celebrations of humankind. It all started when we the sun was the ultimate life giver. As we light our bonfires, we worship the sun, the fire, the light. 

All cultures bring their own spices into the celebration of the midsummer feast. So let me share with you how we do it here in Finland, and share remembrance to all you natives out there. 

Ukko’s celebration aka Juhannus aka Midsummer feast

The name ‘’juhannus’’ came from catholic church through John the Baptist. Originally our midsummer feast was called the great God Ukko’s celebration. Ukko was the god of weather, thunder and harvest. He was the great god of Finnish original folks. To our ancestors in Finland the Ukko’s celebration was the most important celebration of the year. 

 midsummer feast, juhannus magic, magic

Then let’s get into the fun staff, traditional midsummer magics. All you need is nature, open mind and your nude body (at least in most of the Finnish magic tricks).

ps. Rumour has it that the magic on the lightest day of the year is extra powerful. 


  1. Collect 9 different flowers, while staying fully silent. So no talks while doing this. Place them under your pillow as you go sleep, and your soulmate will appear to you in your dreams.

  2. You could also just place unknotted birch whisk under your pillow and as you’re sleeping your soulmate will come and bind it.

  3. At the night of Ukko’s celebration, go run naked to a dewed meadow. This dew is very healing, all your spiritual and physical limitations will be cleansed. What comes to love, well after this you’ll be fully empowered and filled with high loving vibration which will attract all your lover soulmates to you.

  4. Traditionally finish folks would burn all used birch whisks and dance & jump through the fire, as a symbol of new-birth. You could for sure do this. But if you’re like me and got not a single birch whisk to burn, burn something else which will symbolise letting go. Write down things you’re ready to let go and burn the paper or even burn some of your old notebooks you’re ready to let go.

  5. Here comes another magic trick which requires you to be naked. Stare naked to a well. Gaze with all of your awareness and you’ll see your next lover soulmate in the well.

  6. Or just go sleep, naked of course and put inside out turned sock only to your left foot. As you sleep the lover will appear to you also.

sustainable careers - hanna-amanda

Writer: Ona Rihu
Picture: Hanna-Amanda pant

Hanna-Amanda Guess

Founder of Savant Magazine, contributor at Mochni and Luxiders Magazine, and the mindful PR Agency JH Communications, Hanna-Amanada Pant has truly managed to build herself a career in the sustainable field. As a fashion journalist based in Paris, her days are spent sipping foamy cappuccinos at pavement terraces and writing about all things sustainability related. But how did she get to where she is now? We had the honor of asking Hanna-Amanda for her best tips and tricks for building your career sustainably. 

Tell us a little bit about yourself, who is Hanna-Amanda? 

Since I was about 15 years old, I was visualising answering this question one day with one simple word, 'a writer'. However, 10 years later, and it is never as easy as one word! We all know that life leads us to unexpected roads sometimes. Today, I would describe myself as a curious sustainability journalist who is dedicated to changing the fashion industry for the better, and has an immense passion for activism work, as well as seeking unusual stories and doing a lot of social good. To get to the fun part, above all, travelling is definitely one of my biggest passions. My goal is to visit every single corner of this planet one day. 


You are the founder of Savant magazine. Can you tell us about your inspiration behind the magazine and the story of how it came to life? 

If there's this one question I always get asked - you definitely nailed it. 

I actually founded the magazine back in 2015 as a final major project at university. I studied Fashion Journalism in the outskirts of London at UCA that stands for University for the Creative Arts. When I was researching ideas for my final major project, well, first of all, I am a slow living advocate myself and I was definitely following some cult magazines, such as Kinfolk and Cereal. Yet at the time, I thought they're not offering as much thrill for us, fashion lovers. On the other hand, I suddenly came across a lot of inspirational fashion brands that had taken a slower approach and suddenly moving away from fast fashion, and asking a lot of questions, such as 'Who made my clothes?', 'Are the garment workers paid fair wages?', 'How can we revolutionise the entire fashion industry?' etc. So it was me wanting to publicise and showcase these unique and innovative brands, and for this new wave of brands doing more social good to have their place in the media. I really wanted to create a place for beautiful slow fashion. And I was sure I couldn't have been the only one who is a little more curious about contemporary sustainable fashion, and the future of fashion industry as we know it. 

Do you have any tips for someone who is interested in building a career in a creative sustainable way? 

I would say, stay true to yourself and find your own voice and market niche as a creator. In such a competitive and tough industry, you just have to bring your unique selling point to the market, and fight for being heard. After you've figured these most important things out, it's easier to stand out, as knowing exactly these very values that you stand for can help to avoid copying other creatives out there in the marketplace. And I do believe that everything that's authentic and honest will stand out and will find a way to reach the desired audiences. Following that gut instinct and remaining true to my personal taste - that has definitely been a motto of mine since I started out. 

Where do you find inspiration? 

Luckily, being self-employed has given me the most rewarding opportunity to travel the world and never fully be attached to a single location, or flat contract. I feel free when I travel and experience the different cultures and traditions all over the globe. It truly feeds my soul. I also think that the time when you're not seeking inspiration in particular is when you find it everywhere, like when flicking through books or rewinding your all-time favourite movies all over again. My latest source of inspiration, however, has been men's tailoring industry as my boyfriend works in the field!

and lastly,What advice would you give to a 18-year-old you?

This would be a bit contradictory, as I have always known exactly what I want and somehow found my way to having it. Despite this, I would say to myself: "Having it all is definitely a myth. You can never have it ALL all at once, but you can work your way to the top and achieve everything step-by-step, whether through hard work or luck or knowing the right people. And this is the only way of doing it.". There was a time in my life when I was trying to speed up every single process I was involved with and really push myself to the final limit to be what our society would call 'young and successful'. This is needless to mention my health and mental wellbeing suffered so terribly, but perhaps now I can look back and say I achieved my goal only in the eyes of other people. So, I would also tell myself to let go and stop worrying so much about the future and the 'what-if's and the failures, as it's all part of our journey as humans. And failures are often the most important bit. I would tell myself to really enjoy the ride, rather than spend some precious days and nights worrying that life hasn't happened according to a strict, pre-arranged plan... 

Thank you for sharing, we hope this will inspire people to pursue their dream careers in the sustainable field. It was a pleasure hearing from you!

ps. You can follow Savant Magazine on instagram here

And Hanna-Amanda here



safe tanning - how?

writer: Ona Rihu
Picture: Catarina Böckerman, Ona rihu

The summer is here and it's time to get a tan! The dangers of sun are now very well known through things such as skin cancer and premature aging, but is there a way to tan safely? 
Here's some of our favorite tips for safe tanning! 


Traditional sunscreen can often be filled with harmful chemicals, but having no protection is not a smart choice either. Opt for a more natural option, they are safer for the environment as well. I've recently discovered the Finnish brand Atopik that makes natural sun-products for sensitive skin. They have a SPF 30 spray for the face and body that contains oil from oats, a highly nurturing oil that soothes the skin. 

2. Limit your time in direct sunlight

We've all been there, spending hours at the beach on your first day of vacation and looking like a tomato the next day. If your skin is not used to strong sun exposure start slow, tan for shorter periods of time and see how your skin reacts, and work from there. Caution is worth it, since sunburns increase your chance of getting skin-related issues later on.


Self-tanning is an easy way to avoid any sun damage and still look fab. Atopik also has a gradually tanning lotion that's all natural and due to the gradual effect you can get exactly the right tone that you're looking for. The lotion is very moisturizing and feels amazing on the skin! I also love that it doesn't have that strong smell that usually comes with traditional self-tanners. 


Beta-carotene can help you achieve a more healthy, warm-toned hue to your skin. You can get it from carrots, sweet potatoes and some other vegetables but if you're looking to see results fast you can add a supplement to your diet for an extra kick! 



Sustainable investing

Illustration: Emilia


sustainable investing

invest ɪnˈvɛst/


-provide or endow someone or something with (a particular quality or attribute).

Everything is energy. You, me & all that we are surrounded with is purely energy. This energy is our trading mechanism. Surely we can buy with money, but have you ever wondered how you use your energy, to what you use it for? 


We invest all the time, and our energy is our currency. All that we choose to consume, is either conscious or unconscious investing. What we choose to listen to, watch to, eat etc. All of our daily actions echoe to eternity. All of these actions are investments to yourself and to this earth. You can either gain or lose from these daily investments you make. 


When I started to view my reality like this, I started to pay close attention to how I was using my energy aka, what I was investing my energy in.  All that you consume you become.


So now when that’s out there, let’s talk about sustainable investing. Now we could call this conscious investing with a good heart. There’s different scales of this type of investing, but they all are as important. The most obvious investing we do with this energy we call money, is what we choose to buy. Everything from clothes to food and from drinks to experiences, we trade with energy carried through money. This energy can be either uplifting, healing and expanding when it comes to ourselves and this planet. Or it can be harming and depleting. 


You choose, you’re the investor and your currency is energy.  


I got to interview this conscious being, who knows all about sustainable investing. So let's dive into some conscious, expanding, uplifting and healing perspectives on investing. Let me introduce you Peter Lindström, Sustainable finance specialist:


What got you to choose this path? 

 I had been working in the finance field in London and New York for a long time. During the financial crisis from 2008 onwards, I came across the growing field of sustainable investing and realized that the financial markets could be looked at from a different perspective – one that takes the globe and its people into the mix as well instead of only financial ratios. I also felt this urge for finding a purpose to what I’m working towards, and a way to impact the future via finance. I took a needed break, and after the break I was ready to move my career towards the direction of sustainability and add these non-financial, softer, values into the mix. My goal has ever since been to bring more equality to this world, through finance. 


Describe sustainable investing in your own words. 

The field of sustainable investing really started from simply taking out companies from the portfolios that were not aligned with the investor’s values – for example tobacco or fossil-fuel companies. The industry has evolved a lot since, and for example, sustainable investing in general can be used to manage and to look at risk factors. This could be for example: 

  1. Operational risk, with the risk of strikes at your business when not taking care of the health of your employees or having your company in a place that could be affected directly by climate change.
  2. Reputational risk, which relates to the massive negative effect of a scandal such as having child labor in your workforce could have. These days this is reflected directly through people's values. More and more people are aware and want to be aware of what is going on behind the closed doors of companies and demand transparency on all fronts of the company. This puts pressure on companies to be more open. Points to social media with this one, and good on you conscious beings for wanting to know and hear more from the brands you consume!

In sustainable investing we are aiming to impact the world positively. The main two sustainable investing sides and terms you may come across when you familiarize yourself with the sector are:

1. Environmental, social and governance (ESG) investing: which refers to the three central pillars in measuring the sustainability and ethical impact of an investment in a company or business. ESG has been around already for more than 20 years and many funds already exist – ask your bank about them!


2. Impact investing: which is about more than gaining money and intentionally looking for a positive measurable impact as well. It has grown rapidly over the last 10 years and will keep doing so in the future offering more options for everyone to take part in these exciting innovations. For example, by investing in a renewable energy company bringing access to electricity into places that didn’t have it before, and to other projects that increase the quality of life and standard of living all around the world creating more opportunities for growth. You should have a look at one of the links related to the Sustainable Development Goals to see other potential ways to provide impact through your actions and investments.


Why should we invest sustainably?

Sustainable investing is becoming more and more known and is entering the mainstream. Choosing to be conscious will not only show your respect to the earth but you can also gain wealth out of it. Finland has shown its leadership here, for example with its efforts towards creating a more circular economy! This will not only create earth supporting actions but will also save money, which will result in gains for the conscious investor aka you.


How could someone new to this kind of investing (or investing in general), start investing their money this way?

  1. First start to pay attention where your money flows. What you are buying and how are these companies and products influencing to the world? Through your everyday actions, you can make a huge impact. So choosing to consume from sustainable companies is key. Their actions could be anywhere from being involved in creating a circular economy, putting effort in their social responsibility, caring for the earth through e.g. using organic materials that are harvested with care.
  2. Also a good starting point is for you to check your retirement funds. An increasing number of countries give you the opportunity to have a say when it comes to the investments your retirement fund is involved in. So to choose companies that are aligned with your values, could be something for you to consider. I said majority of the countries because Finland is not one of them right now. I would say that the pension funds are already taking sustainability into account and there is definitely great awareness in Finland, so it's not the biggest deal that we currently aren't involved with the active investing process of the retirement fund. But there's always room for growth. Maybe in the future Finland will take action like our neighbours in Sweden, and give people the choice to decide at least a part of their retirement funds more directly themselves. 
  3. The last investing tip for beginner investors is to take a closer look on the bank selection. Look at banks that are making an effort to be conscious and spread awareness on this topic. If your current bank isn't one them, it could be smart to switch to a more conscious bank and use their services for your first investments. So check out your banks awareness state, with your careful conscious eye, and do some investigation. 


Banks in Finland: 

Ålandsbanken+ their MasterCard is totally plastic free, made out of corn! 




For someone who would love to dig deeper, what’s your tips for them to expand their knowledge? Books, videos, websites etc. 

Quick reads:

Make money and do good

Sustainability increases investor-value

Eu parliament supports sustainable finances


What world are you investing in?


United Nation’s Sustainable Development Goals


Global goals, to fill this earth with more love

Deep dive: 

Doughnut economics


Thank you for using your energy to expand your knowledge and <3


5 tips for greener groceries

(zero waste, keepjar)

writer:Emma Ranne
Ona Rihu + Catarina böckerman

Zero waste grocery shopping is quite a challenge, but you can make it a fun one! I've tried to turn shopping for food into a game where I try to end up with as little plastic in my grocery bag as possible. Not always easy, but most certainly worth the effort. Plastic waste is a massive international problem, and every time you are able to avoid plastic it will help to make a difference. Yes, it might be a very small difference, but a lot of small efforts make a bigger impact, so you definitely shouldn't underestimate your power here.

Here are some of easy tips for how you can cut down on the amount of plastic when it comes to doing your groceries.

step 1. Green your grocery list

Every purchase you make has an impact on the environment. Try to choose for the planet friendlier options. Be conscious of the origins of the foods and when possible buy local produce. Minimize the amount of animal products on your shopping list and buy only what you need.

step 2. Avoid plastic packaging

Here in Finland fruit and veg are annoyingly often wrapped in plastic. Try to opt for the unwrapped alternatives. You could also ask your local grocer to add unwrapped vegetables and fruits to their selection if they're missing your favorites. Remember your power as the consumer. 


step 3. Bring your own bags

Bring a big tote bag along when doing your groceries, and smaller net or cloth bags that you can use instead of the plastic bags they have at the shop. If you forget to bring your own bags, always opt for the paper bag instead of the plastic ones.

Our reusable bags are from Keepjar and we absolutely love the practicality (and the look) of them! Keepjar is a lovely brand from Sweden, that strives to make zero waste living easier for us. The bags are made from 100% eco certified cotton at a GOTS certified manufacturer in India which is visited regularly.

step 4. Buy only what you need and plan ahead

Be conscious of the amounts you buy and avoid having to throw away food that has gone off. If you still end up with lots of left overs, try to freeze the food so it keeps longer. Or ask your friends over for dinner. That's always a good idea. 


step 5. Hit the farmer’s markets and bulk shops

If you live near a farmer’s market or bulk shop try to stop by a little more often. This is a great way to avoid the plastic packaging. Of course practicality and transportation are important factors as well, but if it is convenient for you: do it! As a bonus, it'll make a lovely weekend outing.


p.s. The 5 R’s of minimizing waste:

Refuse: don’t buy what you don’t need
Reduce: what you do need
Reuse: what you already have
Recycle: what you can’t reuse
Rot: only what you can't refuse, reduce, reuse or recycle. 

banana avocado hair mask

Writer: Ona Rihu
Picture: Ona Rihu

(diy, zero waste)

 Easy vegan hair mask DIY

With spring in the air, I thought it would be perfect to dedicate an afternoon for self-care and treating myself. Spring is a very symbolic time of a new beginning and inspiration for me, and I feel like treating myself goes hand-in hand with renewing myself. I love this mask because I pretty much always have avocado and banana on hand, there's no package waste and it does some serious damage control. As most oil-treatments, you probably don't want to do this the night before a big event. The avocado and coconut oil might be a little tricky to get completely out and you should shampoo two times after using this. But it's all worth it, trust me. This mask is packed with potassium and vitamins which will nurture and revitalize your hair, naturally. 


Mix in a blender:

1/2 avodaco

1/2 banana

few tablespoons of melted coconut butter


Apply the mask to the mid-part and ends of your hair. Let it sit for about 20 minutes and shampoo twice just to make sure! 

30 days of journaling

writer: emma ranne
Picture: Emma Ranne

 journaling, pineapple plants and crystals&nbsp;

Journaling is a great way to keep your mind and ideas organized, to get your creativity flowing and to reflect on your mood, dreams and thoughts. It can help you discover new things about yourself. What are the things you feel passionate about? What do you actually dream of? What makes you happy?

The more you write the better you get at it, but getting started can sometimes feel tough. But what do people even write about? We’ve made a list of 30 journaling prompts to encourage you to just give it a go. Get an empty journal and try to fill at least a page a day. If you find it hard to find time for your writing you could try and make it a part of your morning or evening habits. Put your phone away, put some nice tunes on, brew a cup of tea and for a moment just focus on your thoughts and pour them on a piece of paper.


30 days of journaling

  1. How did you feel when you first woke up today? Do you remember any bits and pieces from what you dreamt last night?

  2. Describe with lots of details what your perfect day would be like.

  3. Set 3 goals for this month and write a plan on how you’ll achieve them.

  4. What is something that you would love to do more, and what is stopping you from doing it. What could you do about this?

  5. What new skill would you love to learn?

  6. Pick a random song (put your playlist on shuffle and go with the third one). Close your eyes and listen. What do you see and feel?

  7. What were your favorite things to do as a child?

  8. Think of a city you have wanted to visit for some time. Describe how the city feels, what you see, hear and smell. What would your daily routine look like if you were there. Is there anything in your list of things that you could do today to create some holiday feel in your own city?

  9. Write a letter to someone you love

  10. What are your 10 favorite songs at the moment?

  11. What inspires you at the moment?

  12. Write about a fail in your love life.

  13. Go to the library and pick a bunch of random books. Go sit in a nook and look just at the words. Fill a page with those words that capture your eye.

  14. Do some research of a topic that interests you. Maybe photography, a brand, crystals, a famous architect. Write a little brief of what you learned.

  15. Write about something that puts your mind down on a regular basis by annoying or just bothering you? What could you do to minimize this?

  16. Write about a book that made an impact on you.

  17. What kind of things do you like to take photos of?

  18. What would your perfect brunch be like? What would you cook? Who would you invite? Where would you organize it?

  19. Write about a perfect summer day you experienced last summer.

  20. What have you learned in the past year?

  21. Imagine your dream home. Where would it be? How would it feel? Write about it in detail.

  22. Write a short story about a stranger you noticed today.

  23. Make a list of 10 things that make you happy.

  24. Collect your favorite quotes on this page. Which one fits your mood the best at the moment?

  25. What is would your dream job be like? Don’t label it with a name. Write about the things you’d love to be doing.

  26. If you were a shop owner, what would you sell?

  27. Write down the perfect cafe playlist. Put it on and fix a warm drink for yourself.

  28. Pick a color and try paying extra attention to it today. Where do you spot the color?

  29. What stresses you at the moment. Write a plan for how to deal with these things.

  30. What is the most beautiful thing you can think of? Go abstract. 

how to beat the flu

writer: ona rihu
picture: ona rihu

 Oranges and Lemon water

It's that time of the year again, and it seems like everyone around you is coming down with something. Here's how to beat the flu, or at least make it as fast and painless as possible, naturally.

1.get your vitamins fixed

During winter I make sure my cupboards are stocked with vitamin D, C and zinc. These three are a super good combination for getting rid of a flu and staying healthy. Remember, consistency is key! up

I know it's not always convenient but you can't beat a flu without resting. Your body needs to focus all of it's energy on healing, not anything else. So, take some time for yourself, watch your favorite tv show and let your body do it's thing. 

3. nutrition

During a stressful time your body needs all the help it can get. Ginger, garlic and chili are a killer combination for battling that bad bacteria. Opt for a warm soup or stew, and make it spicy! Also try to include plenty of citrus fruit into your diet for that extra vitamin C. 


Warm lemon water with ginger is a delicious holistic way to cure a sore throat. Feel free to throw in some turmeric, black pepper and garlic to make it even better for you! (but obviously less delicious). If you really want to take it to the next level, make a batch of super shots using the same ingredients to keep in your fridge and have daily. If you don't have a juicer, just use a blender and a splash of water and strain! 


Echinacea, my personal favorite, is a flower that has multiple health benefits and has been used as a holistic medicine for the common cold for ages. You can find the extract in most pharmacies and in Helsinki you can even get it in some grocery stores. I like to use this one. 

6. Positive thoughts

Catching a flu and staying home can be a real bummer, i know. But when has negativity ever helped anyone? I believe that our thoughts play a huge part in our overall health. Try to appreciate the little things, write your gratitude lists and even meditate to lift your mood. You got this. 


tracking your cycle

Writer: Ona Rihu
Picture: Ona Rihu

 Natural Cycles thermometer

Natural Cycles thermometer

For us women, It’s extremely helpful to know our cycle inside out and see the bigger picture behind our fertility. Our reproductive system is very complicated and not many of us actually know the specifics of what goes on in our body every month.  I recommend reading the “holy bible” of the female reproductive system, “Taking charge of your fertility” by Toni Weschler to all women. This book has taught me so much. Even if you're not planning on tracking your cycle, it's a huge advantage to be able to understand your body on a deeper level.

By tracking your cycle you can find a whole new world of the female body and see which days you have a chance of getting pregnant and which days you’re safe. So you can use this method to avoid getting pregnant, or to help you get pregnant! And by ‘tracking’ I mean measuring your temperature every day just after waking up and writing it down. I use NaturalCycles because it’s an app that I have on my phone wherever I go. It uses an algorithm that tells me when I’m ovulating, when I have “green days” and it predicts my cycle months ahead. It’s also the first and only certified contraceptive app and a lifesaver to women who don’t want to use hormonal birth control. 

Now, keep in mind that this is a natural method and requires patience, maturity and understanding your body. There is so much to learn about our reproductive system as women and it’s a privilege to be able to understand exactly what goes on in your body each month. You can easily educate yourself online. Read into it, get involved and thank me later! Remember that this method does not protect against STD's.

Note: Natural Cycles is 93% effective and should only be used by women over 18 years old. 

This post was made in collaboration with NaturalCycles.